Boninho Unveils 'A Casa do Patrão,' a New Reality Show Featuring Only Non-Celebrities
Boninho launches 'A Casa do Patrão,' a 2026 reality show on Record featuring only anonymous contestants, excluding all celebrities and influencers.
- • Boninho announces 'A Casa do Patrão,' a reality show with only anonymous participants.
- • The show premieres in 2026 on Record and Disney+ with a distinct format involving three different houses.
- • Participants will not be influencers, celebrities, or former reality show contestants.
- • The show was initially planned for SBT but shifted to Record with a unique visual style.
- • Boninho emphasizes 'reality raiz' by featuring authentic, social media-inactive contestants.
Key details
Boninho, renowned for directing Big Brother Brasil (BBB), has announced a fresh reality TV venture titled 'A Casa do Patrão,' slated to premiere in 2026 on Record and Disney+. This new show will exclusively feature anonymous participants without any celebrities, influencers, or former reality show contestants, marking a stark departure from the typical celebrity-driven formats. Boninho emphasized the authenticity of the contestants, urging that “the less 'influencer', 'blogueirinho' and social media active, the better!” and declared, “No ex, no celebrity, no sub.”
The show's format intriguingly combines elements of Big Brother Brasil and 'A Grande Conquista', featuring three distinct houses that represent different social statuses: a luxurious residence for the 'patrão' (boss) and more modest quarters for the 'empregados' (employees). This structure creates dynamic social interactions where friendships and hierarchies are juxtaposed.
Originally intended for SBT, the show moved to Record, as confirmed by Alarico Neves, Record’s commercial superintendent, who noted the program will have a unique visual identity including the iconic microphone reminiscent of Silvio Santos. Boninho encourages prospective contestants to apply with videos explaining their suitability, highlighting the selective nature of participation.
This marks Boninho's second notable project post his over 40-year tenure at TV Globo, coming after a new version of 'The Voice Brasil' earlier this year. The fresh reality show aims to present a “reality raiz” (root reality) to audiences, returning to basics with genuine, unscripted human interactions. The announcement has generated anticipation for a novel approach to Brazilian reality television.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.