Brazil Showcases Innovation at Web Summit Lisboa 2026 with Expanded Startup Presence

The Pavilhão Brasil inaugurated its space at Web Summit Lisboa 2026 on October 10, marking a significant moment for Brazilian startups on the global stage. Hosted at the MEO Arena, this two-floor pavilion spanning 324m² serves as a dynamic hub for presenting technologies and conducting business meetings until October 12. The event, one of the world's largest technology gatherings, attracts around 70,000 participants this year.

Sebrae president Décio Lima, present at the opening alongside ApexBrasil directors Maria Paula Velloso and Floriano Pesaro, highlighted Brazil's vibrant innovation ecosystem encompassing over 29,000 startups registered with Sebrae. Lima announced an important expansion of the incubation program, doubling support from 10 to 20 startups, with the new cohort to be revealed during the summit. Nearly half of the 300 Brazilian startups at the event are led by women, underlining significant female leadership.

Exhibited innovations include AI-driven health diagnostics, electric vehicle charging platforms, and Amazon-based production traceability systems. Lima remarked, "Our entrepreneurs are already solving problems in Brazil and can gain market share worldwide," emphasizing Brazilian companies' operational maturity and potential for global impact. Coordinated by ApexBrasil and Sebrae Startups, with support from Serpro, Embratur, and the Brazilian embassy in Lisbon, the Pavilhão Brasil spotlights Brazil's capacity to tackle global challenges such as supply chain crises and energy transitions, leveraging its rich biodiversity.

The presence at Web Summit Lisboa demonstrates Brazil's advancing role in the international tech and innovation landscape, with Sebrae and ApexBrasil fostering connections between Brazilian startups and global investors and partners.