Brazilian Businesses Advance AI Integration with Practical Platforms and Training
Brazilian companies are integrating AI technology through versatile platforms like Ubots and practical training programs from Saint Paul and EXAME to enhance business operations and workforce skills.
- • Ubots transitions to a business orchestration model managing multi-channel customer journeys.
- • The platform supports large and small language models to optimize cost and performance.
- • Saint Paul and EXAME offer practical AI training via a Pré-MBA program focusing on business applications.
- • PwC study shows AI skills in exposed jobs are evolving rapidly, emphasizing judgment and problem-solving.
Key details
Brazilian enterprises are increasingly adopting artificial intelligence (AI) technologies through practical platforms and professional training programs that focus on real-world applications. Ubots, a leading conversational AI provider, is shifting towards a business orchestration model that manages user experiences across the entire customer journey. According to Ubots CEO Rafael Souza, their platform enables multi-channel integration—including WhatsApp, email, RCS, and Microsoft Teams—facilitating functions like customer authentication, collections, and seamless transitions between AI agents and human operators. The platform is designed to be adaptable, using both large and small language models to balance operational costs with performance. Souza emphasized that businesses should view AI not just as emerging technology but as a results-driven tool, especially given WhatsApp’s dominance in Brazil, where 98% of smartphones have the app on their home screens.
Complementing technological advances, Saint Paul and EXAME have launched a Pré-MBA program offering practical online AI training tailored to business professionals. The program addresses rapidly evolving job requirements highlighted by PwC’s 2026 study, which found that skills needed for AI-exposed roles are changing twice as fast as in other jobs. Essential competencies include judgment, creativity, problem-solving, and applying AI tools thoughtfully, such as ChatGPT and Claude, beyond simple command usage. Participants learn to integrate AI into workflows by automating predictable, time-consuming tasks while maintaining human oversight to verify and correct AI outputs.
Together, these initiatives illustrate Brazil's strategic approach toward grounding AI adoption in effective technology platforms and adaptive professional education to maximize business value and prepare the workforce for future challenges.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
