Brazilian Celebrities Showcase Luxury Spending on Watches and Carnival Costumes

In Brazil’s spotlight, luxury watches and extravagant Carnival costumes have solidified their status as potent symbols of wealth and prestige. Celebrated figures such as Neymar, Vini Jr., and Carlinhos Maia have been pivotal in popularizing luxury timepieces priced between R$ 750,000 and over R$ 10 million. Maia’s experience of having his rare watch stolen underscores their high desirability, while Faustão’s extensive historic collection exemplifies the cultural cachet these items command. The luxury watch market itself is evolving with greater authentication and professionalization, influenced by digitalization and strategic market operations.

Simultaneously, Carnival muses and queens are investing substantially in their costumes. Carla Prata revealed spending around R$ 50,000, and Tati Minerato disclosed an R$ 85,000 outlay for a crystal-adorned outfit from Porto da Pedra. The high financial investment is coupled with conscientious choices toward sustainability, with both Carla and Tati opting for artificial feathers to limit costs and lessen environmental impact — a marked ethical consideration in recent Carnival trends. Juju Salimeni emphasized balancing impactful visuals with more budget-conscious and sustainable spending.

This dual focus on luxury watches and costumes highlights a broader narrative of how Brazilian celebrities utilize such glamorous displays not only as expressions of opulence but also as markers of identity, cultural pride, and evolving ethical values amid intense public scrutiny and market professionalization.