Brazilian Initiatives Advance Business Expansion and Agricultural Innovation through Training and Networking Events
Brazil hosts virtual training in international sales and a bioinputs business roundtable in Curitiba, boosting business expansion and agricultural innovation.
- • CIN-FIERN offers virtual international marketing training on August 5-6, led by Anara Wisnievski with 30+ years’ experience.
- • Training focuses on market intelligence, competitive positioning, and customer prospecting at a cost of R$ 240 with a discount for associates.
- • XXII Relare event in Curitiba promotes business roundtable connecting bioinput research and industry on August 19-20.
- • Roundtable aims to transform scientific research on beneficial microorganisms into commercial products with industry collaboration.
Key details
Brazil is actively promoting business expansion and internationalization through targeted training and strategic networking events that connect industry with research innovations. On August 5-6, 2026, the Centro Internacional de Negócios da FIERN (CIN-FIERN) will host a virtual training focused on Marketing and International Sales Planning. This eight-hour course, led by Anara Wisnievski—an expert with over 30 years in international trade—aims to equip entrepreneurs and managers with practical tools for successful market entry and internationalization, including competitive positioning, market intelligence, customer prospecting, and distribution channel selection. The interactive program blends theory and case studies, culminating in personalized action plans for participants. The training costs R$ 240, with a 10% discount available for FIERN associates.
Meanwhile, in Curitiba, Paraná, industry and research institutions are fostering innovation in bioinputs for agriculture through a Business Roundtable during the XXII Meeting of the Network of Laboratories for the Recommendation, Standardization, and Dissemination of Microbial Inoculant Technologies of Agricultural Interest (Relare) on August 19-20 at the Sistema FIEP Events Center. Organized by Embrapa alongside national industry associations and scientific foundations, the event focuses on connecting researchers developing beneficial microorganisms with industries capable of transforming these scientific advances into market-ready products. Marco Antonio Nogueira, president of the XXII Relare, highlighted the event’s goal to accelerate product development from emerging research while ensuring quality and regulatory compliance. The roundtable will also address technical discussions on quality protocols and regulatory aspects to support the growing use of microorganisms for plant growth, nitrogen fixation, and pest control in Brazilian agriculture.
These complementary initiatives underscore Brazil’s commitment to strengthening business capabilities for global competition and enhancing agricultural sustainability by bridging scientific innovation with market demands.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
