Brazil's Business Tourism Booms with Over R$11 Billion Revenue and Growing MICE Sector

Brazil's business tourism sector has shown robust growth in 2023, with revenues surpassing R$11 billion from January to September, marking a 7.5% increase compared to the same period in 2022. In September alone, financial movement reached R$1.31 billion, up 1.74% year-over-year. This data, analyzed by the Ministry of Tourism and released by the Brazilian Association of Corporate Travel Agencies (Abracorp), highlights business tourism as a key driver of the national economy.

The air services sector is a major contributor, accounting for approximately 60% of total business tourism revenue, while travel insurance saw a remarkable 71% growth. Furthermore, the national tourism sector generated 62,000 new formal jobs between August 2022 and August 2023, supporting nearly 2.5 million workers and representing 5% of Brazil’s labor force.

In parallel, the Meetings, Incentives, Conferences, and Exhibitions (MICE) segment is gaining increasing prominence. The inaugural Missão MICE Abracorp event held in Foz do Iguaçu emphasized corporate events' rising importance, especially for travel management companies. Abracorp members organized over 30,000 corporate events in 2025, with expectations for continued growth in 2026. The mission introduced the Guide to Good Practices for Corporate Events, providing recommendations to enhance event planning and execution.

The event also featured networking opportunities and highlighted Foz do Iguaçu’s attractiveness for hosting corporate gatherings, including visits to local attractions such as the Iguaçu Falls. Plans are underway for two international MICE missions in 2027, reflecting Brazil’s ambition to cement its position as a prime destination for global business events.

According to Ministry of Tourism officials, Brazil is successfully attracting large international events and corporate fairs again, signaling a positive trend for the business tourism industry and its vital role in the country’s economic growth.