Brazilian Small Businesses Shine at Major 2026 Expos in Retail and Tourism
Brazilian small businesses are leveraging ExpoApras and WTM Latin America expos to expand market reach in retail and tourism sectors with Sebrae support.
- • ExpoApras 2026 in Paraná focuses on integrating small businesses with large retail networks, featuring a food business roundtable and food safety initiatives.
- • WTM Latin America in São Paulo showcases 51 Sebrae-supported small tourism businesses offering diverse cultural and nature experiences.
- • Sebrae provides technical guidance, training, and subsidized participation to optimize small business involvement in both events.
- • These expos enhance national and international market opportunities and cross-border partnerships for Brazilian micro and small enterprises.
Key details
From April 14 to 16, Brazilian small businesses are showcasing their products and services at key expos highlighting retail and tourism sectors. At ExpoApras 2026 in Pinhais, Paraná, supported by Sebrae/PR, Fecomércio PR, and Fiep, micro and small enterprises are connecting directly with large retail networks, presenting their products at Expotrade. A highlight is the business roundtable on April 15 for small food companies aimed at boosting sales and market entry, coupled with programs addressing food safety and regional gastronomy. Director-superintendent Vitor Roberto Tioqueta of Sebrae/PR stressed ExpoApras' strategic role in linking small businesses to growth opportunities in Paraná’s expanding supermarket sector.
Simultaneously, in São Paulo at the largest tourism fair in Latin America, WTM Latin America, 51 Sebrae-supported small businesses are presenting unique cultural, ethnic, and gastronomic tourism experiences. The Sebrae booth "Pequenos Negócios, Grandes Destinos" facilitates B2B networking and enhances national and international market visibility. Germana Magalhães, Sebrae National's Competitiveness Analyst, highlighted that the training and diverse tourism products, including afrotourism and nature-focused itineraries developed under the Agents of Tourist Routes program, position Brazilian small businesses competitively in the global tourism market. These initiatives also include subsidized participation supported by Sebrae through business missions providing technical guidance.
Together, these expos underscore strategic support from Sebrae and partners in enhancing business opportunities, market exposure, and international partnerships for Brazilian small enterprises in both retail and tourism sectors, emphasizing their growing role in national economic development.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (3)
Source comparison
Event dates
Sources report different event dates for ExpoApras and WTM Latin America.
bemparana.com.br
"The ExpoApras 2026 will take place from April 14 to 16 at Expotrade in Pinhais."
agenciasebrae.com.br
"The largest tourism fair in Latin America is scheduled for April 14-16 at Expo Center Norte in São Paulo."
Why this matters: The first source states that ExpoApras will take place from April 14 to 16, 2026, while the second source mentions WTM Latin America occurring on the same dates. However, both events are indeed scheduled for the same dates, which is not a discrepancy but rather a confirmation of concurrent events. Thus, it is important to clarify that both events are happening simultaneously, not conflicting.