Carnaval 2026 Sparks with Star-Studded Performances and Community Activations
Carnaval 2026 features landmark celebrity performances including K-pop group NMIXX with Pabllo Vittar, Salvador’s diverse Camarote lineup, and family-focused activations in João Pessoa.
- • K-pop group NMIXX to debut at Pabllo Vittar's bloco performing 'MEXE' live on February 16.
- • Camarote Salvador hosts over 5,000 daily attendees with a diverse lineup including Ivete Sangalo and Ne-Yo.
- • Rede Paraíba and Manaíra Shopping run a family-friendly Carnaval activation in João Pessoa until February 14.
- • Luciana Villas Boas highlights cultural representation and customer focus in Camarote Salvador's curation.
Key details
Carnaval 2026 in Brazil is shaping up as a vibrant celebration blending international and local flair, drawing millions to iconic festivities and family-friendly events. The highlight is Pabllo Vittar's bloco, which will feature a remarkable debut by K-pop group NMIXX performing their hit 'MEXE' live for the first time on February 16 at the Ibirapuera circuit. Expected to attract around 2 million revelers, the collaboration between Pabllo and NMIXX symbolizes a milestone for K-pop integration into Brazilian Carnaval culture. Pabllo, celebrating a decade-long career, expressed excitement over this fusion, calling it a "dream come true." The song "MEXE," blending K-pop and Brazilian funk elements, gained viral popularity in South Korea after its release in August 2025.
Meanwhile, Salvador’s famed Camarote Salvador is enhancing its Carnaval experience by hosting over 5,000 attendees daily with a diverse musical lineup. Key Brazilian artists such as Ivete Sangalo, Leo Santana, and Saulo Fernandes will share the stage with international acts like Ne-Yo and WhoMadeWho. The event will also spotlight local culture through performances including BaianaSystem with Caetano Veloso. Luciana Villas Boas, CEO of Premium Entretenimento, emphasized the importance of cultural representation and customer experience, highlighting the camarote's role in promoting Bahian music and vibrant tourism.
In João Pessoa, Rede Paraíba partnered with Manaíra Shopping to activate a special Carnaval event from February 7 to 14. Designed as a family-friendly space, the activation offers live shows, face painting, instant photos, and over 500 special gifts for children, fostering community engagement and celebrating the joyful Carnaval spirit through interactive festivities.
Together, these events showcase Carnaval 2026 as a multifaceted celebration that honors tradition, embraces global influences, and offers diverse entertainment experiences for both locals and tourists alike.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
