Esportes da Sorte Partners with Salvador City to Sponsor Carnaval and Year-Long Cultural Events
Esportes da Sorte has launched a year-long sponsorship with Salvador City to support Carnaval and other major cultural events, reflecting its commitment to local culture and entertainment.
- • Esportes da Sorte to sponsor Salvador’s Carnaval and major events starting December 2025 for one year.
- • The partnership focuses on cultural promotion, social impact, and enhancing local traditions.
- • CEO Darwin Filho described the deal as a long-term commitment to Salvador's culture and joy.
- • The agreement was welcomed by Salvador Mayor Bruno Reis and includes multiple events beyond Carnaval.
Key details
On October 8, 2025, Esportes da Sorte announced a landmark sponsorship partnership with the City Hall of Salvador, beginning December 2025, to support the city’s major cultural events for 12 months. This collaboration includes sponsorship of the Carnaval, the world’s largest street festival, alongside other signature events like Festival Virada Salvador, Natal de Salvador, Festival da Cidade, Festival da Primavera, and Salvador Capital Afro.
Darwin Filho, CEO of Esportes Gaming Brasil, emphasized the significance of this contract as a long-term commitment that blends culture, entertainment, and social impact. "More than just a sponsor of Carnaval, we see this partnership as an opportunity to strengthen Salvador's tradition and joy," he said, highlighting the company’s aim to provide unique experiences and back local culture while celebrating historic moments.
Though this marks Esportes da Sorte's first official Carnaval sponsorship in Salvador, the company has a history of supporting prominent Carnaval blocks connected to artists like Ivete Sangalo and Bell Marques. The partnership also features planned social initiatives throughout the year.
Salvador Mayor Bruno Reis expressed enthusiasm about realizing the sponsorship after prior attempts: "Esportes da Sorte will be one of the official sponsors of our annual program, with Carnaval being the highlight."
Vice president Marcela Campos underscored the importance of adding Salvador to Esportes da Sorte’s portfolio as a strategic move to deepen the company’s presence in Brazil’s key cultural events, complementing their support of other iconic festivals like Galo da Madrugada and the Carnavals of Recife and Olinda.
The sponsorship agreement was formalized at Palacete Tira-Chapéu in Salvador’s Historic Center, attended by Carnaval figure Léo Santana, who proudly serves as a brand ambassador for Esportes da Sorte.