Globo has set a new record with R$3 billion in advertising revenue secured from 16 sponsors for its 2026 football broadcasts, including all previous sponsors renewing contracts.
Superbet is strengthening its cultural presence in Brazil through a strategic partnership with the Kings League, focusing on authentic engagement with new sports and digital entertainment audiences.
São Paulo is poised to host its first NBA regular season game by 2027-28 amid soaring basketball fan engagement in Brazil, backed by a new arena.
Brazil spearheads the Mercosul Football Tourism Route uniting renowned stadiums to promote South American sports tourism and culture.
Brazil's women's national team faces England in a key friendly, while a youth match in Mogi supports breast cancer awareness, highlighting October 25’s significant football events.
Uberlândia's Prefeitura and UEC–SAF launch a four-year cooperation to develop youth football from sub-5 to sub-20 categories, enhancing training, facilities, and competitive success.
Esportes da Sorte has launched a year-long sponsorship with Salvador City to support Carnaval and other major cultural events, reflecting its commitment to local culture and entertainment.
Cristiano Ronaldo becomes football's first billionaire thanks to a lucrative Al Nassr contract and extensive endorsements.
A legal and financial dispute erupts between Flamengo and Libra over the distribution of R$77 million in TV revenue from the Brasileirão, highlighting tensions over equitable revenue sharing in Brazilian football.
Petrobras enhances women's football visibility in Brazil while Parauapebas revives rural football contests.
Post-match observations highlight Santos's tactical success and Flamengo's sponsorship effects.
Disputes over financial transfers escalate among Flamengo, São Paulo, and Bahia, impacting Brazilian football.
Virada Esportiva 2025 concluded with record participations, highlighting its impact on community engagement in São Paulo.
Support for women's sports teams in Brazil is strengthening, particularly in São Paulo, with significant backing from local unions.
Brazilian women's football sees heightened promotion through public initiatives and recent coaching accolades.
Amstel unveils a documentary showcasing women's leadership in Brazilian football.
Roni, cleared of fraud, invests in ticketing and events businesses after his football career.
Corinthians achieves unprecedented revenue in women's football, setting a new record in Brazil.
Brazil moves to strengthen women's football through a new legal framework and committee leadership for the 2027 World Cup.
Radamés discusses how his relationship with Viviane Araujo negatively impacted his football career.
Fans can catch multiple football matches today with various broadcasting options available.
Fluminense's SAF leads in football investment, setting a new benchmark in Brazilian Serie A.
São Paulo FC's strategy of selling youth talents at low prices to manage finances continues to generate debate.