Formula 1 Event Doubles Sales and Boosts Local Employment Around Interlagos
Formula 1 at Interlagos doubles restaurant sales and boosts local employment with significant increases in beer and snack demand.
- • Restaurant sales around Interlagos double during the Formula 1 event.
- • Beer sales increase from 2 to 70-80 boxes over three days at one restaurant.
- • Temporary staff hired to handle the surge in demand.
- • High demand for quick meals like snacks and appetizers observed.
Key details
The Formula 1 race at Interlagos has significantly stimulated local business activity, particularly for restaurants and vendors in the surrounding area. According to a report from Revista PEGN, a local restaurant that serves fans from organized groups such as Placa dos 100, Pisa Fundo, and P7 experienced a 100% increase in sales during the event. To meet the spike in demand, the restaurant doubled its workforce by hiring temporary staff and increased inventory.
The demand for beer also surged dramatically, with sales rising from an average of two boxes on regular weekends to 70-80 boxes over just three days during the Formula 1 event. Quick meals like snacks and appetizers saw a concurrent rise in popularity, catering to the influx of visitors looking for convenient dining options.
This surge exemplifies how major sporting events such as Formula 1 can have a tangible economic impact on local businesses, creating opportunities for increased revenue and temporary job creation. The business boom during the race weekend helps sustain these establishments beyond the sport itself, highlighting the importance of the event to the local economy around Interlagos.