Esportes da Sorte Sponsors 2026 FIFA World Cup Broadcasts on SBT and N Sports
Esportes da Sorte has become the official sponsor of the 2026 FIFA World Cup broadcasts on SBT and N Sports, securing multi-platform exposure across TV and digital channels throughout the tournament.
- • Esportes da Sorte sponsors broadcasts of the 2026 FIFA World Cup on SBT and N Sports.
- • The sponsorship covers open TV, pay TV, streaming, and digital platforms.
- • Various formats include commercials, video inserts, and a special World Cup program.
- • Marcela Campos emphasized the sponsorship's value for brand positioning during a major sports event.
Key details
Esportes da Sorte has secured a comprehensive sponsorship deal for the broadcast of the 2026 FIFA World Cup on Brazilian channels SBT and N Sports. The partnership extends across open television, streaming services, pay TV, and digital platforms, ensuring widespread brand visibility throughout the tournament.
The sponsorship includes presence on SBT’s national broadcast and simultaneous streaming, the +SBT streaming service, and the N Sports subscription channel. Beyond television, Esportes da Sorte’s branding will be integrated into digital activations on official websites, YouTube channels, and other digital properties linked to the broadcasters.
Marcela Campos, vice president of Grupo Esportes Gaming Brasil which owns Esportes da Sorte, highlighted the strategic importance of the sponsorship: "The World Cup is a global event that captures attention, conversation, and emotion on a worldwide scale. In Brazil, this impact translates to one of the largest audience mobilization moments in sports. Being present consistently and frequently during SBT’s broadcasts is a way to expand and strengthen brand positioning and reinforce Esportes da Sorte’s connection with the experience of watching and celebrating football."
On television, the brand will appear through various formats including promotional calls, opening and closing credits, commercial breaks, and video inserts. The sponsorship package also features a dedicated special program centered on the World Cup, airing throughout the event alongside editorial content.
Furthermore, Esportes da Sorte will be prominently featured within the official broadcasts by SBT and N Sports, which promise extensive and continuous coverage of the tournament, aligning the brand closely with football fans’ viewing experience.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
