iFood Becomes Official Sponsor of Brazilian National Football Teams in Landmark Two-Year Deal
Brazilian tech company iFood signs a pioneering two-year sponsorship deal with the Brazilian Football Confederation for all national football teams, strengthening its cultural and economic ties with the nation.
- • iFood becomes official sponsor of all Brazilian national football teams for two years.
- • Sponsorship includes men’s and women’s teams at professional and youth levels.
- • Partnership aims to connect iFood with Brazilian culture and national pride.
- • CBF President highlights sponsorship as a sign of trust and alignment with innovation.
Key details
Brazilian technology giant iFood has officially become the sponsor of all Brazilian national football teams under a groundbreaking two-year agreement with the Brazilian Football Confederation (CBF). The sponsorship encompasses men's and women's teams across professional and youth levels, cementing iFood’s connection with Brazil’s football culture and national pride.
Announced on December 4, 2025, this partnership highlights iFood’s strategy to deepen its engagement with Brazilians by aligning with one of the country’s most passionate and symbolic institutions. Ana Gabriela Lopes, Chief Marketing Officer of iFood, emphasized the profound symbolic value of Brazil's national teams and the company’s commitment to investing in the country. "As a Brazilian brand, we reinforce our commitment to invest in Brazil and be alongside moments that evoke national pride," Lopes said.
CBF President Samir Xaud described the sponsorship as a testament to renewed trust and stability within the confederation, which has recently undergone restructuring. He noted the importance of partnering with companies that share CBF's values of innovation, transparency, and closeness to fans.
Beyond team sponsorship, iFood extended its support by renewing its partnership with CazéTV as the official sponsor during broadcasts of the FIFA World Cup 2026, building on a successful collaboration initiated in the 2022 tournament.
As a leader in Latin America’s delivery sector, iFood processes around 160 million monthly orders and significantly contributes to the Brazilian economy by generating over one million jobs and increasing the nation’s GDP by 0.64%. This sponsorship deal uniquely entwines Brazil's football passion with a prominent national tech company, promoting both sporting pride and economic impact.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.