Esportes da Sorte Seeks to End Sponsorship with Corinthians Amid Betting Ban; Club Negotiates to Retain Contract
Esportes da Sorte seeks to terminate its R$150 million per year sponsorship contract with Corinthians following Brazil's betting ban, triggering ongoing negotiations and legal scrutiny.
Key details
- Esportes da Sorte wants to terminate its master sponsorship contract with Corinthians due to betting restrictions.
- The contract, worth R$ 150 million annually, was renewed in February 2023 and valid until 2029.
- Brazil's Medida Provisória 1.394/2026 bans online betting operations, suspending related sponsorships.
- Corinthians opposes the contract termination and is negotiating penalties and future steps.
- A Supreme Federal Court hearing and legislative debates continue to address the betting ban's impact on football finances.
Esportes da Sorte, the main sponsor of the Corinthians football club, has officially notified the club of its intention to terminate their master sponsorship contract without penalty. This contract, valued at R$ 150 million annually, was renewed in February 2023 and is valid through December 2029. The move follows the suspension of the contract due to Brazil's provisional measure (Medida Provisória 1.394/2026) that bans the operation of online betting and casino platforms in the country.
The sponsorship contract is currently on hold because of this federal government action issued on September 25, 2026. The measure mandated that contracts linked to betting companies be suspended, directly impacting multiple football clubs, including Corinthians. Esportes da Sorte claims that legal restrictions now make the sponsorship unfeasible, prompting their request for contract termination.
Corinthians disputes this unilateral termination, arguing that the contract should remain suspended until a political decision clarifies the future of betting regulations. The club is actively negotiating with Esportes da Sorte and insists that if the contract is indeed terminated, a penalty fee should be applicable. Since the suspension, Corinthians temporarily replaced the Esportes da Sorte logo with that of AI company Jota for one match and has since showcased Shopee's branding under a contract lasting until year-end.
Further complicating the situation, a public hearing was scheduled at the Supreme Federal Court (STF) on October 3, 2026, involving Corinthians and other clubs to address legal disputes surrounding the betting ban. In parallel, political discussions continue with proposed legislative amendments aiming to partially reinstate betting operations, underscoring their critical role in sports financing—betting sponsorships accounted for 7.9% of Série A clubs' revenue in 2025.
This ongoing legal and political uncertainty leaves Corinthians in a challenging financial position, balancing sponsorship revenue losses against potential future resolutions that might restore betting-related income streams.
Source articles (2)
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estadao.com.br Oct 30, 2026
Esportes da Sorte notifica Corinthians para rescindir contrato de patrocínio
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ge.globo.com Oct 30, 2026
Patrocinadora máster pede rescisão de contrato; Corinthians discorda e inicia negociação
Source comparison
Date of provisional measure
Sources report different dates for the enactment of the provisional measure.
estadao.com.br
"the Brazilian Federal Government on September 25, prohibits the operation of betting sites in Brazil"
ge.globo.com
"a provisional measure issued by the Brazilian government on October 6, which bans virtual casinos and betting houses from operating in Brazil."
Why this matters: One source states the provisional measure was enacted on September 25, while the other claims it was issued on October 6. This discrepancy is significant as it affects the timeline of events related to the sponsorship termination.