Female Entrepreneurs in Pará Boost Business Strategies Ahead of Christmas Season

December stands as the peak month for commerce revenue in Pará, driven primarily by Christmas and New Year shopping. To seize this critical opportunity, female entrepreneurs across the region are intensifying preparations for the holiday sales surge by offering specially themed products and enhancing their business tactics.

On October 22 and 23, 53 women entrepreneurs participated in the “Mulheres da Amazônia – Feito por elas” training at Vila Domos Sebrae in Belém, organized by Sebrae Pará. This comprehensive two-day course focused on key areas such as pricing strategies for Christmas, customer service during peak demand, creative packaging, and leveraging digital marketing and social media tools.

The practical component included professional photo sessions to build appealing portfolios, aiding entrepreneurs in effectively showcasing their holiday offerings. Anuska Prado, a Sebrae analyst and organizer of the initiative, emphasized the goal of empowering women-owned businesses to maximize their seasonal sales potential.

Entrepreneurs like Sulamita Aquino, who recently restarted her Amazonian-themed cake business after a break, highlighted the importance of Sebrae's consultancy in planning new product launches for the season. Similarly, Paula Waleska, transforming wood scraps into jewelry, praised the training for refreshing her skills and broadening her business outlook.

These efforts exemplify how female entrepreneurs in Pará are strategically empowering themselves through targeted training and product innovation to thrive during the highly lucrative Christmas sales period.