Grazi Massafera Tops Ipsos Survey as Brazil's Most Influential Celebrity in 2026
Grazi Massafera ranks as Brazil's most influential celebrity in 2026 according to a comprehensive Ipsos survey emphasizing trust and inspiration over follower counts, with female celebrities dominating the top ranks.
- • Grazi Massafera tops the 2026 Ipsos MIC² survey with 137 points, leading a female-dominated top five.
- • Survey criteria include trust, inspiration, professional success, beauty, charisma, youth connection, diversity, healthy habits, and political engagement.
- • Jeniffer Nascimento and Fernanda Montenegro follow Massafera in second and third, with Fernanda excelling in confidence and career achievements.
- • Rodrigo Hilbert is the highest-ranked male celebrity, positioned after the female top five, illustrating a gender influence gap.
Key details
Grazi Massafera has been declared the most influential celebrity in Brazil for 2026, according to the MIC² (Most Influential Creators) survey conducted by Ipsos and released on September 9, 2026. This extensive survey, involving approximately 2,000 participants from across Brazil, assessed influence using eight key criteria: trust and inspiration, professional success, beauty and lifestyle, charisma and authenticity, connection with youth, diversity, healthy habits, and political engagement.
Massafera led the rankings with 137 points, excelling particularly in the beauty and lifestyle categories where she outperformed prominent figures such as Gisele Bündchen and Bruna Marquezine. Her appeal is attributed to her authenticity, style, charisma, and her unique ability to resonate with the public across both entertainment and lifestyle sectors.
The top five influencers are entirely women, highlighting a significant trend of female dominance in Brazilian celebrity influence. Jeniffer Nascimento followed Massafera closely in second place, noted for her charismatic representation and her skill in connecting across various media and generational lines. Fernanda Montenegro secured third place, recognized for her extensive career, social activism, and leading rankings in confidence and professional success.
Rita Lobo and Kenya Sade shared the fourth position, while Fernanda Torres rounded out the top five. Among male celebrities, Rodrigo Hilbert was the highest ranked with 119 points, followed by Kaká and Tadeu Schmidt, underscoring a clear gender gap in influence according to this research.
The study emphasized that traditional measures like social media follower counts are less critical than confidence and the ability to inspire, which collectively accounted for more than half of the influence index. Additional categories like charisma and connection with youth were led by Tati Machado and singer Jão, respectively.
Furthermore, Ipsos’s collaboration with Data Favela highlighted influential creators within Brazilian communities, including Livia Rafaelle and Nicolly Martins, showcasing a broader landscape of Brazilian cultural leadership.
This comprehensive ranking reflects evolving perceptions of influence in Brazil, prioritizing trust, authenticity, and meaningful engagement over mere popularity numbers.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (5)
Source comparison
Ranking of male celebrities
Sources report different rankings and scores for male celebrities.
gpsbrasilia.com.br
"The first male celebrity, Rodrigo Hilbert, appears lower in the rankings, followed by other notable names such as Kaká ..."
frissononline.com.br
"Among male celebrities, Rodrigo Hilbert leads with 119 points, closely followed by Kaká with 118 points, and Tadeu Schmidt with 117 points."
Why this matters: Sources disagree on the scores and rankings of male celebrities, particularly Kaká and Tadeu Schmidt, which affects the understanding of the male celebrity influence landscape. This discrepancy is significant as it alters the perceived standing of these figures in the ranking.