Innovative Ventures and Agricultural Tech Converge to Boost Brazilian Small Businesses
Brazilian small businesses and agribusiness sectors are embracing innovation, from a manicure’s viral can opener to cutting-edge agricultural technology at Tecnoshow Comigo.
- • Manicure Karina Drummond developed a viral 3D-printed can opener protecting long nails, creating new income.
- • Tecnoshow Comigo (April 6-10) features a Technology Pavilion connecting tech providers and agricultural producers.
- • Innovations like DRIS and Super-PEC platforms help optimize crop fertilization and livestock management.
- • Hub Goiás – Rio Verde supports startups presenting agribusiness tech solutions during the event.
Key details
In Brazil, creativity and technology are driving new business opportunities, particularly in small entrepreneurial ventures and agribusiness. Karina Drummond, a manicure from Ipatinga, Minas Gerais, exemplifies this trend. With support from her boyfriend, who is skilled in 3D printing, she developed an innovative can opener designed to protect long nails — a common challenge for those with manicured hands. The product quickly gained viral traction on social media, generating thousands of orders. Sold starting at 9.90 reais, the can opener has become an additional revenue stream for Karina and also helped increase the clientele at her salon.
Simultaneously, the upcoming Tecnoshow Comigo event, scheduled from April 6 to 10, highlights technology’s growing role in Brazil’s agricultural sector. The event's Pavilhão de Tecnologia aims to bridge technology providers, agricultural producers, and the field through innovations such as DRIS—a system that provides personalized fertilization recommendations—and Super-PEC, which assists farmers in livestock management by integrating both zootecnic and financial data into one platform. The Comigo Cooperados app further centralizes critical agricultural data, including grain market prices and financial reporting.
Additionally, the event will showcase sensor technologies for agricultural machinery that facilitate real-time operational data transmission, while startups supported by Hub Goiás – Rio Verde will present their advanced agribusiness solutions. Practical demonstrations of livestock management and discussions about dairy cattle farming will enrich the program. Eduardo Hara, the cooperative’s Technology Generation and Dissemination Manager, described the pavilion as a “seed” for future technological engagement to attract younger farmers and agricultural professionals.
Together, these developments illustrate how innovation, be it a small entrepreneurial product or advanced agritech solutions, is fostering new income opportunities and operational enhancements in Brazilian small businesses and agriculture.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
