International Business and Sustainable Innovation Events Boost Brazilian Industry and Cattle Ranching
Brazil advances export and agricultural sectors through a major international business event in Goiânia and a sustainable cattle ranching innovation forum in Roraima.
- • The 13th Eice in Goiânia offers free access and matchmaking for Goiás sectors to meet international buyers.
- • The 2025 edition generated over $13.2 million in business from 159 international meetings.
- • Pastos & Negócios Roraima promotes sustainable pasture management and innovation with over 150 participants.
- • Collaboration among Sebrae, Embrapa, UFRR, and private partners underpins advances in cattle ranching technology.
Key details
Two significant events are spotlighting Brazil's efforts to boost industry and sustainable agricultural practices. In Goiânia, the 13th Encontro Internacional de Comércio Exterior (Eice), held from October 27 to 28, 2026, will feature the Rodada Internacional de Negócios. Supported by Sebrae and the Federation of Industries of the State of Goiás (Fieg), this event offers free registration for Goiás businesses in food and beverages, cosmetics, furniture, and women's fashion sectors. It facilitates international negotiations directly between local entrepreneurs and buyers from Latin America and the United States, with limited slots available. The previous edition generated over $13.2 million through 159 meetings involving 12 international buyers. Juliana Tormin, manager of the Centro Internacional de Negócios (CIN), praised the initiative as a strategic growth pathway for Goiás industry.
Simultaneously, a regional innovation event focusing on sustainable cattle ranching, Pastos & Negócios Roraima, launched its first edition on October 7 in Boa Vista. Gathering over 150 participants from various sectors, the event promotes innovation and sustainable pasture management through technical training, lectures, and practical demonstrations. Organized by Sebrae Roraima in collaboration with Embrapa, the Federal University of Roraima, and private partners, it addresses the challenge of improving productivity while managing costs. Technical director Doan Rabelo emphasized the importance of collaboration across research institutions, universities, and private initiatives to promote competitive and sustainable production. The event highlights technologies and practices that align scientific research with producers’ practical needs, aiming to foster future sector developments.
Together, these events illustrate Brazil's multifaceted approach to enhancing its export potential and agricultural sustainability through innovation, direct business networking, and cooperative knowledge exchange.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
