JBS Invests $150 Million to Establish Halal Protein Processing Hub in Oman

Brazilian meat processing giant JBS has announced a strategic investment of $150 million to acquire an 80% stake in meat processing facilities in Oman, aiming to develop a multi-protein halal hub targeting Middle Eastern markets. This venture is a joint partnership with the Oman Food Investment Holding Company, which retains a 20% share. The acquisition combines two existing Omani operations: A’Namaa Poultry, specializing in integrated poultry production, and Al Bashayer Meat Company, focused on beef and sheep processing.

Located strategically in Ibri and Thumrait, these facilities will enhance local supply chains and enable exports through Gulf and South Asian trade routes. The hub is projected to have a production capacity of 300,000 metric tons per year, with daily outputs estimated at 1,000 cattle, 5,000 lambs, and 600,000 chickens. Beef and sheep production is expected to commence within six months, with poultry following in approximately 12 months.

JBS CEO Gilberto Tomazoni emphasized the importance of establishing presence early in the supply chain of this growing market and highlighted the company's efforts to build a regional platform, aiming to transform Oman into a regional hub. This initiative supports Oman Vision 2040 by promoting food security, industrial growth, and job creation, with the project estimated to generate over 3,000 direct jobs within five years. The investment reflects JBS's commitment to expanding its halal protein footprint in a key market segment.