Júnior Friboi Drives JBJ's Ambitious Expansion Targeting R$10 Billion Revenue by 2027
Júnior Friboi outlines JBJ's aggressive growth plans, focusing on acquisitions, genetics innovation, and a revenue goal of R$ 10 billion by 2027.
- • JBJ Investimentos has grown to own 14 farms and a major meat processing plant, Prima Foods.
- • The acquisition of Fazenda Ressaca progressed, while Fazenda Conforto's purchase was stopped by regulatory delays.
- • JBJ plans a new confinement facility to house 100,000 cattle and aims for R$ 10 billion revenue by 2027.
- • Fabrício Batista, Júnior Friboi’s son, is playing an increasingly important operational role focusing on innovation and quality.
- • The company is advancing cattle genetics to boost production and pursuing international expansion opportunities.
Key details
At the 2026 JBJ Genetics and Friends auction held during Expogenética in Uberaba, Júnior Friboi, now at the helm of JBJ Investimentos, shared an emotional tribute to his father's legacy, signaling a new and ambitious phase for the company. Transitioning from his earlier role with JBS, Friboi has steered JBJ from a low-profile start in the early 2010s to a dominant force in Brazilian meat production, now owning 14 farms and a major meat processing facility, Prima Foods, formerly Mataboi Alimentos.
JBJ’s growth strategy includes significant acquisitions, such as the historic Fazenda Ressaca, although a planned deal for Fazenda Conforto was halted due to regulatory delays by Brazil's competition authority, Cade. Despite this setback, JBJ plans further acquisitions and the development of modern infrastructure, including a new confinement facility expected to hold 100,000 cattle.
Friboi's son, Fabrício Batista, is increasingly involved in operational management and innovation, underpinning the company’s efforts to improve cattle genetics — an area that now contributes materially to revenues. JBJ aims to reach R$ 10 billion in revenue by 2027, propelled by the expansion of Prima Foods and continued genetic improvements.
Friboi emphasized prioritizing animal production quality, pursuing international market expansion, and expressed optimism about Brazil’s global potential in the meat industry. This forward-looking vision highlights JBJ's determination to solidify its position as a leading agribusiness player in Brazil and beyond.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
