Manaus Boosts Tourism and Economic Growth at WTM Latin America 2026
Manaus leverages WTM Latin America 2026 to promote tourism and economic growth, supported by local businesses, expanding cruise and hotel sectors, and enhanced connectivity.
- • Manaus brings 23 local companies to WTM Latin America 2026 to promote tourism.
- • The city targets becoming a key gateway to the Amazon with increased tourist flow.
- • Cruise tourism contributes significantly with about 17 to 18 international ship visits annually.
- • International hotel brands like Hilton and Marriott are entering Manaus's market.
- • Improved air connectivity aids in positioning Manaus as an attractive travel destination.
Key details
Manaus is actively promoting its tourism sector at the World Travel Market (WTM) Latin America 2026, with 23 local businesses participating to showcase the city as a strategic gateway to the Amazon. Oreni Braga, president of Manauscult, outlined the city's coordinated public-private efforts aimed at increasing tourist flows and consolidating Manaus's international tourism market presence. This year’s WTM has already seen heightened business activity compared to previous editions, reflecting the success of ongoing initiatives since 2022.
Cruise tourism plays a significant role in Manaus's economic landscape, with 17 to 18 international cruise ships visiting annually, bolstering the local economy. Additionally, the hotel industry is expanding with prestigious international brands such as Hilton and Marriott entering the market, thereby raising Manaus’s global appeal. Aerial connectivity improvements, including new direct flights, further support Manaus's positioning as a key travel destination.
Braga emphasized the importance of continuous participation in trade fairs for sustained growth, highlighting Manaus's recognition as a sustainable tourism destination on platforms like Booking.com. The collaborative efforts between local entrepreneurs and municipal authorities have proven effective in driving business development and enhancing the city's profile in both national and international arenas.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
