New ApexBrasil Tool Helps Brazilian Exporters Tap Mercosur-EU Trade Agreement Opportunities

ApexBrasil has launched a digital tool aimed at helping Brazilian companies explore business opportunities created by the Mercosur-European Union trade agreement. Unveiled at the Conexões Produtivas event in São Paulo, the "Mercosur-EU Agreement Panel: Opportunities by State" provides detailed information on 543 export opportunities with immediate tariff reductions in 25 EU countries. These opportunities span sectors such as food, machinery, chemicals, and manufactured goods. Vice-President Geraldo Alckmin, present at the event, highlighted the importance of exploiting the agreement to boost commerce and investment, saying, "Having celebrated the agreement, the challenge now is to conduct business, increase sales, and seize opportunities." The EU is Brazil's second-largest trading partner, with bilateral trade approximating $100 billion annually and accounting for half of Brazil’s foreign direct investment. ApexBrasil President Laudemir Müller stressed that while the agreement opens new market avenues, communicating these benefits effectively to companies is critical. This initiative aims to support especially small and medium-sized enterprises, which currently have limited participation in trade with the EU. The event, supported by the Ministry of Development, Industry, Commerce, and Services and the Brazilian Agency for Industrial Development, underscores Brazil’s strategic push to leverage the Mercosur-EU agreement to expand exports and attract more European investment.