Paraná and Espírito Santo Boost Business Tourism Through Strategic Developments
Paraná and Espírito Santo are advancing business tourism through international promotion, new flights, and industrial investments, driving economic growth and infrastructure improvements.
- • Paraná debuted its own stand at the Better Tourism Lisbon Travel Market, boosting international business connections.
- • New direct flight from Lisbon to Curitiba enhances Paraná’s accessibility for international tourists.
- • Great Wall Motors is establishing a major vehicle factory in Espírito Santo, requiring 10,000 workers and producing 200,000 vehicles annually.
- • Espírito Santo’s northern region is poised to develop a business tourism hub, driving hotel industry growth and infrastructure needs.
Key details
Business tourism is gaining momentum in Brazil with key developments in Paraná and Espírito Santo. At the Better Tourism Lisbon Travel Market (BTL) in Portugal, Paraná made its debut with a dedicated 54-square-meter stand featuring eight partners from both private and public sectors. The event attracted considerable interest in Paraná’s destinations, hotel offerings, and event venues. Leonardo Paranhos, Paraná’s state tourism secretary, underscored the importance of such fairs in forging international connections. Douglas Roberto Suptitz from MMC TURISMO highlighted ongoing negotiations with international agencies for trips to Foz do Iguaçu, prompted by the new direct Lisbon-Curitiba flight unveiled during the event. Additionally, Wikitravel.ai, a real-time translation tool, was introduced, impressing attendees globally.
Meanwhile, Espírito Santo is set to become a new hub for business tourism in its northern region thanks to the arrival of Great Wall Motors (GWM), which plans a factory producing 200,000 vehicles annually and employing 10,000 workers. Fernando Otávio Campos of the Brazilian Hotel Industry Association of Espírito Santo (ABIH-ES) noted that this industrial growth will drive demand for hotels and event spaces. However, Campos emphasized the need for improved infrastructure, including better connections via helipoints and expanded flights at Linhares Airport, to fully support tourism growth. Current hotel facilities remain limited but prospects appear promising with anticipated creation of over 1,000 direct jobs in hospitality.
Together, these initiatives in Paraná and Espírito Santo showcase a strategic focus on expanding business tourism through international promotion, new flight routes, industrial investments, and necessary infrastructure upgrades, strengthening Brazil’s position as a competitive destination for business travelers and investors.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
