Petrobras Launches Women's Football Campaign as Rural Championship Revives Community Spirit
Petrobras enhances women's football visibility in Brazil while Parauapebas revives rural football contests.
- • Petrobras's Caravana promotes women's football in Novo Hamburgo, engaging the public until October 5.
- • The campaign aims to create 30,000 new fans across Brazil by 2025.
- • Parauapebas's XVII Campeonato Rural features over 35 communities, celebrating local sports culture.
- • Both initiatives emphasize social integration and the importance of football in communities.
Key details
Petrobras is taking great strides to promote women's football in Brazil through its ongoing Caravana do Futebol Feminino, which recently made its way to Novo Hamburgo. Running from September 29 to October 5, 2023, the event features a free exhibition that invites community members to engage with women's football via interactive activities. This initiative, aimed at creating a new generation of fans leading up to the 2027 Women's World Cup in Brazil, is expected to impact over 30,000 attendees as it travels through 24 municipalities across 12 states by December 2025. According to Alessandra Teixeira, Petrobras's sponsorship manager, the goal is to foster emotional connections and share real stories from the sport.
In a complementary effort, Parauapebas has revived its XVII Campeonato Rural, bringing together more than 35 rural communities in a vibrant showcase of local football culture. This tournament not only celebrates the sport but also promotes social integration and community development. Célia Rocha, Secretary of Sports and Leisure, highlighted the transformative power of sports, stating that they can restore self-esteem and unite communities. The tournament, featuring 15 simultaneous matches, underscores the role of football as a tool for inclusion, further enriching the cultural tapestry of the region.