São Paulo Launches Afro-Brazilian and Football Tourism Initiatives Targeting Spanish Market
São Paulo promotes Afro-Brazilian culture and football tourism to Spanish tourists through new guides and routes launched at Fitur Madrid.
- • Setur-SP launched 'Afroturismo SP' guide celebrating Afro-Brazilian culture in São Paulo.
- • 'Rota do Futebol' offers over 12 football experiences including tours of Vila Belmiro and Neoquímica Arena.
- • 'Circuito Country' highlights rural attractions in Jaguariúna and plans a themed village 'Terra dos Peões.'
- • Setur-SP promoted these initiatives at Fitur Madrid to connect with Spanish tourists.
Key details
The São Paulo State Tourism and Travel Secretariat (Setur-SP) has launched innovative tourism projects aimed at attracting Spanish tourists by highlighting Afro-Brazilian culture and football experiences. Unveiled at Fitur Madrid, one of the world's major tourism fairs, these initiatives include the 'Afroturismo SP' guide, the 'Circuito Country,' and the 'Rota do Futebol.'
The 'Afroturismo SP' guide celebrates Afro-Brazilian heritage with routes that explore historical and cultural landmarks across São Paulo, catering to European travelers seeking authentic cultural experiences. The 'Circuito Country' focuses on rural attractions in Jaguariúna, featuring events like the Jaguariúna Rodeo Festival, the Maria Fumaça train, and plans for the themed village 'Terra dos Peões' to enhance the country lifestyle experience.
The 'Rota do Futebol' offers over 12 football-related tourist experiences, including tours of iconic stadiums such as Vila Belmiro and the Neoquímica Arena. Secretary of Tourism Roberto de Lucena emphasized the importance of these projects, highlighting their role in connecting São Paulo's rich cultural and sporting heritage with Spanish visitors. Setur-SP's 40m² stand at Fitur showcased local products and facilitated direct engagement with the Spanish tourism market, signaling São Paulo’s commitment to expanding its international tourism appeal.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
