São Paulo Offers Eight Immersive Football Experiences During 2026 World Cup
São Paulo presents eight special events and exhibitions for locals to experience the 2026 World Cup excitement up close during Brazil's matches.
- • Eight curated football experiences are available across São Paulo during the 2026 World Cup.
- • 'Amarelinha' and 'Brasil em Todas' are key exhibitions highlighting Brazil's football legacy.
- • Public buildings in São Paulo will be illuminated green and yellow during Brazil's matches.
- • Public screenings and a special mascot animate football celebrations in São Pedro.
Key details
As the 2026 FIFA World Cup unfolds across the USA, Mexico, and Canada from June 11 to July 19, São Paulo is bringing the tournament's passion closer to home with a curated series of eight football-related experiences for fans to enjoy locally. The state's Tourism and Travel Secretariat has organized exhibitions, public events, and cultural activities that celebrate Brazil's rich football heritage and the excitement of the World Cup.
Notable among these is the 'Amarelinha' exhibition at the Museum of Football in Pacaembu Stadium, displaying 18 iconic jerseys from legends like Pelé and Ronaldo. Meanwhile, the MIS Experience hosts the 'Brasil em Todas' exhibit, exploring Brazil's history in World Cup tournaments. The Unibes Cultural center features a photography show titled 'Futebol – alegria do povo,' highlighting football’s cultural significance. The Museum Casa de Portinari in Brodowski offers the 'Futebol e Arte' exhibition.
Public buildings throughout São Paulo will glow green and yellow in support during Brazil's matches, enhancing the festive atmosphere. The Arena Panini in Tatuapé invites fans to trade stickers and purchase World Cup merchandise. Free outdoor screenings of matches will take place at the Fábrica de Cultura in Iguape. In the city of São Pedro, public viewing areas and a community-created mascot, the Tamandualdinho Gaúcho, will enliven celebrations.
These initiatives provide locals and visitors with immersive ways to experience the World Cup’s excitement without leaving São Paulo, deepening the city’s connection to football’s beloved tradition.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
