Sebrae Advances Support for Microentrepreneurs with Internationalization and On-site Consultations

Sebrae continues its robust support for microentrepreneurs (MEIs) and small local businesses in Brazil through two key initiatives in 2026: a new internationalization pathway for tourism businesses and onsite consultancy services for entrepreneurs.

Since 2024, Sebrae’s partnership with Embratur has benefited over 1,200 small tourism businesses by structuring 101 tourist experiences aimed at the international market. This collaboration, formalized for a new phase on May 2, 2026, and lasting through May 31, 2027, now introduces the "Trilha de Internacionalização." This structured learning pathway provides entrepreneurs and public managers with tailored education based on the Plano Brasis, including free certification designed to enhance global competitiveness.

Additionally, the partnership will select 50 new experiences to add to the "Feel Brasil" initiative, which currently showcases 101 experiences from 61 municipalities. The initiative supports international promotion through campaigns emphasizing bioeconomy, press trips with journalists and influencers, and famtours for foreign travel agents. These efforts have resulted in 21 press trips, representation of 305 Brazilian destinations across 28 international fairs, and attracted over 428,000 international tourists.

According to Sebrae President Rodrigo Soares, "No opportunity turns into results without preparation," underscoring the importance of preparing small businesses for international challenges. Embratur President Bruno Reis added that the partnership aims to ensure a broader inclusion of entrepreneurs in the growing international tourism market, which saw a 37% increase in visitors in 2025 with 9.3 million tourists, and a continued growth in the first five months of 2026.

Concurrently, Sebrae is providing direct, free consultation services to MEIs and small business owners locally. On March 3rd, Sebrae Móvel will be stationed at Praça do bairro Travessão in São José dos Campos, offering assistance from 9 AM to 4 PM. Services include MEI formalization guidance, credit access information, tax payment help, business management advice, and support with tax declaration and financial organization. This event is part of ongoing efforts to strengthen local economies by giving entrepreneurs the tools and knowledge essential for business growth.

These initiatives collectively demonstrate Sebrae’s comprehensive approach to empowering micro and small enterprises, both by enhancing their competitiveness in the international tourism sector and by supporting everyday business management needs at the community level.