Sebrae Alagoas Expands 'Venda Pro Sebrae' to Boost Small Business Opportunities
Sebrae Alagoas extends its support program for small businesses to metropolitan areas, adding new product categories and advancing sustainability initiatives linked to national climate goals.
- • Sebrae Alagoas expanded 'Venda Pro Sebrae' to metropolitan municipalities, adding ready-to-eat foods category.
- • The initiative enabled 168 contracts benefiting 16 small businesses and supported 143 of 727 events in 2025.
- • Sebrae highlights the role of small businesses in Brazil’s climate goals with over 22 million SMEs nationwide.
- • Sebrae has promoted sustainability practices for 15 years and launched green financing tools during COP 30.
Key details
Sebrae Alagoas has expanded its successful 'Venda Pro Sebrae' initiative beyond Maceió to include surrounding municipalities like Atalaia and Barra de Santo Antônio, broadening support for small businesses in the metropolitan area. The program, designed to strengthen the local economy by facilitating small business participation in institutional events, recently added a category for ready-to-eat foods, offering more avenues for entrepreneurs. Since its pilot in February 2025, 727 events have been organized, with 143 supported by the initiative, making up 20% of total events. From March to October 2025 alone, 168 contracts were secured, benefiting 16 small businesses. Local entrepreneur Renata Couto, active in buffet and party rentals since 2019, credited her involvement for increased visibility and growth due to Sebrae's credibility.
Beyond regional development, Sebrae has emphasized sustainability as a priority nationwide. Highlighted by Vinícius Lages, small and medium enterprises (SMEs) represent a vital part of Brazil’s climate response, with 22 million such businesses employing over 90 million people and making up 98% of job creation. Sebrae's 15-year commitment to promoting sustainable business practices includes initiatives supporting energy efficiency, the circular economy, and green financing opportunities launched during COP 30. These efforts aim to integrate SMEs, including those in vulnerable regions, into climate action by respecting local traditions and expanding sustainable economic growth.
By enhancing access to institutional contracts and integrating sustainability, Sebrae Alagoas strengthens small business resilience and contributes to Brazil’s broader social and environmental goals.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.