Sebrae Launches Free Digital Marketing Course and Content Workshop for Small Businesses in 2026
Sebrae’s UP Digital course and a Bertioga content creation workshop offer free digital marketing training to small businesses in early 2026, enhancing skills for online growth.
- • Sebrae’s UP Digital program is a free 15-day digital marketing course with live sessions and mentorships.
- • The course aims for practical application to help businesses improve their online presence quickly.
- • Sebrae Aqui Bertioga is hosting a free workshop on March 6 teaching photo and video content creation for social media.
- • Future expansions of UP Digital include advanced Digital Marketing and AI modules planned for late 2026.
Key details
Sebrae is taking significant steps to empower small businesses in Brazil with digital marketing skills through two key initiatives launching in early 2026. The UP Digital program offers a comprehensive 15-day course designed to strengthen participants’ online presence and deliver rapid, practical results. It features three live sessions and two personal mentorships, focusing on hands-on application of digital marketing tactics. Currently fully subsidized by Sebrae, the course—valued at R$320—is free for its initial 40 spots per class. Fernanda Vernieri, an educational analyst at Sebrae Nacional, highlights that this program is ideal for small business owners seeking swift and actionable digital strategy improvements.
Complementing this is a content creation workshop "Faça Digital - Fotos e Vídeos para Negócios," hosted by Sebrae Aqui Bertioga on March 6. Targeting entrepreneurs aiming to boost their digital visibility, the free workshop teaches participants how to produce professional-quality photos and videos for social media using just smartphones and free editing tools. Key topics include video scripting, filming techniques, lighting, framing, and software use. The event will be held at the Câmara de Dirigentes Lojistas in two sessions to accommodate participants.
These initiatives reflect Sebrae’s commitment to enhancing the competitiveness of small businesses in an increasingly digital marketplace. Future expansions of UP Digital will introduce advanced modules on Digital Marketing and Artificial Intelligence later in 2026, along with new classes for UP Marketing and UP Finanças programs.
With limited seats, these opportunities offer small business owners critical skills to improve their digital marketing initiatives and grow their enterprises effectively.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
