Shopee Empowers Brazilian Small Businesses While Sebrae Launches Tax Reform Training

In 2026, Brazilian small businesses are experiencing pivotal support to enhance their e-commerce presence and adapt to fiscal reforms. Shopee, a major digital marketplace in Brazil since 2020, showcases remarkable growth stories, such as Ednilva Mariane de Oliveira’s Nika Baby, which expanded from a small team to over 100 employees. The company aims for R$ 30 million in revenue this year, emphasizing community-driven growth. Shopee supports over 3 million sellers in Brazil, with 95% of sales generated by these local vendors and 80% offering nationally produced goods. The platform’s recent Shopee Trends event in São Paulo attracted around 10,000 participants, spotlighting challenges and solutions in e-commerce, innovative logistics services like Fulfillment and Turbo, and booming social commerce with over 10 million creators selling through live streams. The Mulher do Ano Shopee awards honored women entrepreneurs, who constitute 51% of active sellers, underscoring their significant economic and social impact. Concurrently, the Instituto Sebrae launched "Up Digital Tributação," a free, specialized course designed to prepare micro and small businesses for the ongoing Reforma Tributária. This reform introduces a new consumption taxation model involving the Imposto sobre Bens e Serviços (IBS) and the Contribuição sobre Bens e Serviços (CBS), impacting pricing, cash flow, and competitiveness. With 2,000 slots starting August 24 and 3,000 more available September 8, the course features expert-led live sessions and individual mentoring to help entrepreneurs understand and adapt to these fiscal changes. Fernanda Vernieri, educational analyst at Sebrae Nacional, highlighted the program’s critical timing and practical support, emphasizing the need for entrepreneurs to commit to the 12 hours of training across two weeks. These combined efforts by Shopee and Sebrae mark significant strides in empowering Brazil’s small-business ecosystem through digital expansion and regulatory navigation.