Show Rural Coopavel 2026 Breaks Financial Records Amid Challenges in Agricultural Demand
Show Rural Coopavel 2026 set new records in visitor numbers and financial transactions but faced a decline in agricultural machinery purchase intentions amid economic pressures.
- • Show Rural attracted 430,300 visitors—the largest in its history.
- • Total business transactions at the event reached R$ 7.5 billion, surpassing last year.
- • Sicoob generated over R$ 4.5 billion in business, more than doubling its target.
- • Abimaq reported a 15% drop in agricultural machinery purchase intentions due to economic challenges.
- • The event remains crucial for agribusiness technology dissemination despite economic headwinds.
Key details
The 38th Show Rural Coopavel event in Cascavel, Paraná, concluded with historic financial results and a mixed outlook on sectoral purchase intentions. The event, held from February 9 to 13, 2026, attracted a record-breaking 430,300 visitors, surpassing last year's attendance and reinforcing its status as Latin America's largest agribusiness fair.
Financial transactions at the event surged to R$ 7.5 billion, exceeding the previous year's R$ 7 billion, reflecting robust business activity. The cooperative Sicoob stood out with its largest participation ever, achieving over R$ 4.5 billion in business protocols—more than doubling its initial R$ 2 billion target. Carlos Alessandro Schlick, director of Sicoob Central Unicoob, highlighted the cooperative's commitment to delivering financial efficiency and personalized support to small producers. Sicoob's operations at the event included business meetings, brand activations, and the introduction of exclusive credit lines that collectively accounted for R$ 3.8 billion in rural credit and R$ 201.6 million in consortia.
Dilvo Grolli, president of Coopavel, praised Sicoob's performance, noting it represented over 40% of the event's financial transactions. Grolli underscored the event's role in disseminating technical knowledge essential for rural producers’ success and celebrated the fair's continued growth from its modest beginnings in 1989.
However, despite the strong financial indicators and record attendance, the Brazilian Association of Machinery and Equipment Industry (Abimaq) reported a 15% decrease in purchase intentions for agricultural machinery compared to the previous year. Pedro Estevão Bastos, president of Abimaq's Sectoral Chamber of Agricultural Machinery, attributed this anticipated decline to deteriorating economic fundamentals, including falling commodity prices for key crops like soy and corn, a stronger Brazilian real affecting export competitiveness, and higher interest rates deterring investment.
Abimaq emphasized that the event's quality and public turnout remained high, proving that the drop in purchase interest stemmed from external economic pressures rather than organizational factors.
Overall, Show Rural Coopavel 2026 highlighted a dynamic agribusiness sector with record business volumes and visitor engagement, while also reflecting caution amid challenging economic conditions affecting investment behavior.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (3)
Source comparison
Total business transactions
Sources report different total business transaction amounts at the event.
gazetadopovo.com.br
"over R$ 4.5 billion in business transactions"
amanha.com.br
"financial transactions during the event reached R$ 7.5 billion"
Why this matters: One source states total transactions reached R$ 4.5 billion, while another claims it was R$ 7.5 billion. This discrepancy significantly affects the understanding of the event's financial impact.