South Brazil Boosts Women's Entrepreneurship with Key Events in Praia Grande and Jaraguá do Sul
Key events in South Brazil celebrate and support women entrepreneurs, highlighting significant participation and new opportunities in Praia Grande and Jaraguá do Sul.
- • Women represent 47% of entrepreneurs in Baixada Santista, totaling over 190,000.
- • Praia Grande held the 3rd Municipal Meeting of Women Entrepreneurs focusing on growth and market trends.
- • Consultant Michele Divino emphasized growth mindset, Emotional Retail, and AI's role in productivity.
- • Jaraguá do Sul will host the 'Sessão de Negócios Entre Elas' to foster networking and partnerships among women entrepreneurs.
- • Both events are supported by Sebrae initiatives promoting female entrepreneurship in southern Brazil.
Key details
In late 2025, South Brazil saw significant initiatives aimed at promoting women's entrepreneurship, underlining the region’s commitment to empowering female business leaders. On November 18, Praia Grande hosted its 3rd Municipal Meeting of Women Entrepreneurs, drawing attention to the growing presence of women in business. According to SEBRAE, women constitute 47% of entrepreneurs in the Baixada Santista region, totaling over 190,000 female entrepreneurs. The event spotlighted emerging market trends for 2026 and featured motivational talks, including consultant Michele Divino’s emphasis on adopting a growth mindset and leveraging 'Emotional Retail'—creating meaningful customer experiences. Divino also highlighted the strategic role of artificial intelligence in business productivity. Local entrepreneurs shared inspiring success stories: Izabel Luz detailed her journey building a bakery centered on quality homemade recipes, while dentist Thais Cavalcanti discussed international expansion. Katia Lopes inspired attendees by recounting her battle with cancer and the resulting drive to pursue purposeful entrepreneurship.
Meanwhile, on December 4, Jaraguá do Sul will host the "Sessão de Negócios Entre Elas," a women-exclusive business networking event organized by Sebrae. Scheduled to begin at 6:30 PM at the Sebrae headquarters, the event aims to foster connections and commercial partnerships among women entrepreneurs from multiple sectors. Participants will have opportunities to present products and identify potential collaborators in a dynamic format encouraging efficient, goal-oriented interactions. The initiative is part of the Sebrae Delas program, which supports women’s business autonomy, qualification, and sustainable growth, particularly in Santa Catarina.
These events signify strategic efforts in Southern Brazil to nurture women-led businesses, reflecting a broader movement to celebrate and sustain female entrepreneurship through shared experiences, innovation insights, and network expansion.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.