Vero Targets Micro and Small Businesses to Expand B2B Services in 2026

Vero, Brazil's sixth largest broadband provider by customer count, is focusing on expanding its B2B services specifically for micro and small businesses in 2026. Under the leadership of Christiana Mello, who took over the B2B division in 2025, Vero aims to increase its B2B revenue share beyond the current 14%, as part of a broader strategy to become a one-stop-shop for business services.

In 2025, despite losing 26,000 broadband customers overall, Vero’s B2B segment grew its connections by 12,300, reaching 87,100 active accesses according to Anatel data. The company's restructuring efforts initiated in July 2025 included reallocating resources and creating dedicated teams to better serve various client segments such as pharmacies, industries, and shopping centers. This growth was further supported by synergies brought from the 2023 merger with Americanet, a company experienced in the corporate sector.

Beyond broadband connectivity, Vero plans to offer services like cloud packages, cybersecurity, and mobile device management, and is exploring hardware as a service (HaaS) and software as a service (SaaS) models to meet evolving client needs. This strategic pivot reflects Vero’s ambition to move from simply providing internet access to delivering comprehensive business solutions.

Christiana Mello described 2025 as a year of reorganization, setting the stage for this market expansion in 2026. With focused leadership and an evolving service portfolio, Vero is positioning itself strongly in the competitive small business segment within Brazil’s B2B market.