Viva Roraima 2026 Drives Economic and Cultural Vibrancy with 35,000 Attendees

The Viva Roraima 2026 festival, held over three days at Anauá Park in Boa Vista, attracted around 35,000 visitors, producing significant economic and cultural impact in the region. Organized jointly by Sebrae and the Roraima State Government, with support from Sest Senat, the event featured 75 exhibitors, including 28 local businesses and 14 food vendors, alongside artisans representing 10 municipalities. Approximately 78% of attendees spent up to R$100, generating more than R$30,000 in sales, particularly benefiting the artisan and gastronomy sectors.

The cultural programming was a central highlight, showcasing both local and national artists, culminating with a performance by the renowned band Biquíni. The event emphasized accessible culture and community identity, notably through Casa Roraima, an interactive space that involved indigenous participation to strengthen local heritage connection. Almir Sá, Sebrae Roraima's director, noted the importance of the event in linking local production with consumers and bolstering small business activity.

In addition to commerce and culture, the festival hosted a charity run by Sest Senat, which collected over 600 kilograms of food donations for local charities. Sebrae officials stressed the value of integrating culture, gastronomy, and tourism as a strategy to enhance entrepreneurial growth and community engagement in Roraima.