Sebrae and LiDERE+ Propel Small Business Preparedness for 2025 Holiday Sales Season
Brazilian small businesses receive extensive support through Sebrae's 'Turbina Vendas' lectures and the LiDERE+ event to maximize sales for the 2025 holiday season.
- • Sebrae in Piauí is conducting the 'Turbina Vendas' lecture series from November 20 to 28 to prepare small businesses for key shopping dates.
- • Over 60% of consumers plan to shop during Black Friday, with average spending expected at R$ 600, rising to R$ 800 for older consumers.
- • LiDERE+ event begins October 15 in Paraná, featuring panels on entrepreneurship, AI, and talent retention, along with a business fair and startup hub launch.
- • Delano Rocha emphasizes early planning and strategy for maximizing sales opportunities in the upcoming season.
Key details
With the 2025 holiday shopping season fast approaching, Brazilian small businesses are set to benefit from significant support through events aimed at boosting sales and strategic growth. Sebrae in Piauí is leading a focused initiative, the 'Turbina Vendas' lecture circuit, scheduled from November 20 to 28, with sessions in Parnaíba, Floriano, Picos, Bom Jesus, and culminating in Teresina. This series is designed to prepare small business owners for key sales dates such as Black Friday, Cyber Monday, Christmas, and New Year's. The program will offer practical strategies including campaign planning, customer service optimization, and digital tools utilization to increase sales and customer loyalty, beyond just discount offers. Key speakers include marketing expert Flávio Muniz, alongside sales and e-commerce specialists Thiago Concer and Vinicius Victor Silva in Teresina.
Concurrently, the LiDERE+ business event, starting October 15 in Paraná, presents another critical platform for entrepreneurs and small businesses. With over 50 companies at its business fair and 150 firms confirmed for business rounds organized by Sebrae/PR, LiDERE+ emphasizes entrepreneurship, digital influence, and artificial intelligence. Highlights include a keynote from Paraná's governor, engaging panels with influencers, and insightful discussions on talent retention. Importantly, the launch of the InovACIL Hub on October 16 aims to foster innovation and startup support.
These initiatives arrive at a pivotal moment, as market research by Google reveals over 60% of consumers plan to shop on Black Friday, with about 90% acknowledging its importance. Average expected spending is projected at R$ 600, increasing to R$ 800 for consumers aged over 45. Delano Rocha, technical director of Sebrae in Piauí, stresses the importance of early preparation to maximize the benefits of these vital sales periods. Together, these efforts provide Brazilian small businesses with robust resources and insights to thrive during the crucial holiday season.