Brazil's Retail Sector Sees 1.0% Growth in November 2025, Driven by Office Equipment and Communication Sales
Retail sales in Brazil grew by 1.0% in November 2025 compared to October, with strong gains in office equipment and communication sectors but declines in textiles and clothing.
- • Brazil's retail sales increased by 1.0% from October to November 2025.
- • Seven out of eight retail sectors showed positive growth, with office equipment and communication rising 9.9% year-over-year.
- • Pharmaceuticals and personal care products grew for the 33rd consecutive month.
- • Textiles, clothing, and footwear declined both monthly and yearly.
- • 21 of 27 Brazilian states posted positive retail growth compared to November 2024.
Key details
Brazil's retail sales volume increased by 1.0% in November 2025 compared to October, marking the second consecutive month of growth in the retail sector, according to the Brazilian Institute of Geography and Statistics (IBGE). This follows a 0.5% increase in the previous month and aligns with an average moving growth of 0.5% over the past three months ending November. Year-over-year, retail sales rose by 1.3% from November 2024 to November 2025.
Seven out of eight retail sectors showed positive sales growth in November. The most notable increase was in the office equipment and communication sector, which expanded by 9.9% year-over-year. Other strong performers included pharmaceuticals and personal care products, which grew by 7.2%, marking their 33rd consecutive month of growth, and furniture and appliances, which saw increases of 4.1% month-over-month and 5.2% year-over-year. Books and stationery also registered a 5.9% year-over-year rise.
Conversely, the textiles, clothing, and footwear sector declined by 0.8% month-over-month and 4.0% year-over-year. Sales of fuels and lubricants also fell by 1.3% year-over-year. The expanded retail sector, which includes vehicles and construction materials, showed mixed results: construction materials grew slightly by 0.8% month-over-month, but vehicle sales dipped by 0.2%. Year-over-year, the expanded retail sector declined 0.3%.
Regionally, 21 of Brazil's 27 states reported positive retail growth compared to November 2024, with Rondônia leading at 13.4%. Analysts attributed the November growth partly to Black Friday promotions, impacting sectors such as office equipment and furniture positively.
Cristiano Santos, manager of the Monthly Retail Survey, highlighted that the last time Brazil saw two consecutive months of retail growth was earlier in 2025, in February and March. The Monthly Retail Survey, which has monitored retail performance since 1995, will release its December 2025 results on February 13, 2026.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
