Brazil Showcases Leadership and Innovation at COP 30 in Belém

The Brazilian government is prominently engaging at the COP 30 climate conference held in Belém until November 21, 2025, actively promoting its climate action initiatives and fostering international dialogue. Comprehensive media coverage by government outlets such as Canal Gov, A Voz do Brasil, Rádio Gov, and Agência Gov ensures that the event is widely accessible to the public. This coverage includes live broadcasts of President Lula’s speeches, interviews with ministers, and special programming dedicated to climate issues, reflecting Brazil's commitment to the global environmental agenda.

At the conference, Ambassador André Corrêa do Lago highlighted the ongoing geopolitical dynamics shaping climate talks, notably the rivalry between the United States and China. He contrasted China's embrace of a new economy centered on climate action with the US’s movement toward traditional economic models and "economic denialism," where adaptation to climate change is favored over mitigation. Corrêa warned of the negative global economic implications of the US government’s limited participation in the talks, despite attendance by state governors representing 60% of the US economy.

Central to Brazil's contribution is the innovative Tropical Forests Forever Fund (TFFF), designed to finance forest preservation and biodiversity conservation. Operating independently from official COP mechanisms, the fund aims to attract investments, particularly from emerging economies like China, potentially marking a new model of climate finance focused on sustainable development.

Brazil’s robust media strategy underscores its leadership role at COP 30, sharing over 250 articles, extensive audiovisual content, and live transmissions to raise awareness about climate challenges and solutions. The government’s active involvement and initiatives emphasize Brazil’s dedication to both domestic and global environmental sustainability efforts.