Celebrating the Empowerment and Success of Women Entrepreneurs in Brazil on Dia do Empreendedor
On Dia do Empreendedor, Brazil celebrates the inspiring achievements and diverse ventures of women entrepreneurs who are shaping business leadership, sustainability, and innovation.
- • Brazil would take over 160 years to reach corporate gender parity, notes Ingrid Lucena.
- • Luciana Lancerotti integrates sustainability as a core business strategy.
- • Maria Eduarda Guerra transitioned from healthcare to become CFO of a major tech platform.
- • Giuliana Tranquilini helps professionals build personal brands with purpose.
- • Brunna Dolgosky combines art and mental health in her entrepreneurial work.
Key details
On October 5, Dia do Empreendedor spotlights the remarkable journeys and growing influence of women entrepreneurs in Brazil, highlighting their resilience and transformative contributions to the business landscape. This day celebrates how women are expanding their presence in traditionally male-dominated sectors and pioneering innovative approaches that fuse sustainability, personal branding, and social well-being.
Ingrid Lucena, Director of Marketing at Corpvs Segurança, emphasized the significant gender parity gap in corporate leadership in Brazil, noting it would take the country over 160 years to reach equality if current trends persist. Lucena underlined the urgency of women's inclusion in leadership roles, especially within security, a sector historically dominated by men. Luciana Lancerotti, an entrepreneur with over three decades of experience, founded a business model integrating sustainability deeply into design and management, advocating that ESG and diversity must be strategic pillars rather than mere initiatives.
Maria Eduarda Guerra’s journey from physiotherapist to CFO of Banlek, Latin America’s largest photography platform, illustrates women's capacity for career reinvention fueled by merit and responsibility. Similarly, Giuliana Tranquilini launched BetaFly, a consulting firm aimed at helping executives and entrepreneurs build powerful personal brands aligned with purpose and market demands.
From the financial perspective, Adriana Melo, CFO of SAS Brasil, views finance as a vehicle for realizing dreams and securing futures. Creativity and mental health merge in Brunna Dolgosky’s Pintando o 7 Ateliê, a venture that uses art as therapy. Additionally, Beatriz Destefani and Maria Carolina successfully founded Comunica PR, a public relations agency that showcases how strategic communication strengthens brands and leadership narratives.
These stories collectively demonstrate how women entrepreneurs in Brazil today are not only contributing to economic diversity but also reshaping business culture to be more inclusive and sustainable. Their varied backgrounds and innovative strategies emphasize the importance of empowering women to achieve broader societal progress.