Copan Building Rebrands as Vibrant Business Ecosystem While Petrobras Engages Suppliers at Oiapoque Fair
The Copan building in São Paulo is repositioned as a business ecosystem while Petrobras drives supplier engagement at the Oiapoque international fair, highlighting strategic business developments in Brazil.
- • Copan is rebranded with a new identity and slogan 'Metros nada quadrados' to become a business ecosystem.
- • An integrated media ecosystem will create high-value communication platforms within Copan.
- • Petrobras attracted strong supplier interest at the 3rd International Fair of Oiapoque, extending business rounds to meet demand.
- • The fair supports regional economic growth with national, local, and international buyers engaging with suppliers.
Key details
The iconic Copan building in São Paulo is undergoing a major transformation to reposition itself as a comprehensive business ecosystem for brands. Managed in partnership with Felina, this initiative introduces a fresh visual identity and the slogan "Metros nada quadrados," reflecting Copan's unique architectural and cultural significance. Home to around 3,500 residents across more than 1,100 units since 1966, Copan aims to harness its diverse population—residents, visitors, tourists—to create new revenue streams through an integrated media ecosystem featuring networks of screens and high-value communication platforms. Marketing director Karin Aquino highlights that the move honors Copan's heritage while projecting it into the future. Felina's co-founder Raquel Messias views Copan as a microcosm of São Paulo's urban diversity, uniting people from varied backgrounds and professions.
Simultaneously, Petrobras has become a focal point at the 3rd International Fair of Oiapoque, emphasizing its commitment to developing new suppliers, particularly small businesses. The business rounds attracted considerable interest, prompting an extension from 5 PM to 8 PM to accommodate eager companies. The event featured 10 national buyers and 17 local suppliers on its first day, with 10 international buyers expected to join the second day. Alexandre Reis, Petrobras’ Supplier Relationship and Sustainability Manager, praised the event’s success in fostering commercial opportunities and expanding market access. Sebrae’s Rômulo Brasão noted the rounds' role in stimulating strategic partnerships and contributing to the economic development of the border region. The fair, running July 30 to August 2, also includes diverse exhibitors and anticipates around 10,000 visitors.
Together, these initiatives illustrate dynamic repositioning and engagement strategies within Brazil’s business ecosystem, supporting innovation, regional development, and diversified economic growth.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
