Corinthians and Esportes da Sorte Renew Sponsorship Deal Through 2029 with Multi-Million Investment
Corinthians and Esportes da Sorte have renewed their sponsorship agreement through 2029, with investments exceeding R$ 200 million annually, supporting both men’s and women’s teams and community projects.
- • Corinthians renewed master sponsorship with Esportes da Sorte until 2029.
- • Annual investment is R$ 150 million with potential bonuses exceeding R$ 200 million.
- • Sponsorship covers men's and women's teams with brand visibility on uniforms.
- • Partnership includes fan experiences and support for social projects.
- • Esportes da Sorte is open to relocating branding if better sponsorship offers arise.
Key details
Sport Club Corinthians Paulista has secured a renewed master sponsorship agreement with the sports betting platform Esportes da Sorte, extending their partnership until December 31, 2029. The deal, initially signed in July 2024, will see Esportes da Sorte invest an estimated R$ 150 million annually, with performance-related mechanisms potentially increasing the total investment to over R$ 200 million per year. This makes it the second largest master sponsorship deal in Brazilian football, trailing only Flamengo.
Under the renewed contract, Esportes da Sorte's branding will prominently feature on the front of Corinthians' men's and women's teams' uniforms, as well as in digital assets and fan engagement initiatives. The partnership includes a strong focus beyond brand exposure, involving social projects and fan experiences aimed at deepening connection to the club.
Significant financial aspects include a reported R$ 57 million allocation from the sponsorship budget for the acquisition of Memphis Depay, underlining the strategic use of funds. Despite receiving offers from other potential sponsors, Corinthians chose to maintain its relationship with Esportes da Sorte due to concerns about the guarantees and reliability of rival proposals. The contract also provides flexibility, with Esportes da Sorte willing to move to a secondary sponsorship position if Corinthians attracts more lucrative deals for the women's or other sports teams.
Vinicius Azevedo, Chief Marketing Officer, highlighted how Esportes da Sorte has grasped the club's essence, allowing for strategic collaboration during challenging periods. Darwin Filho, CEO of Esportes Gaming Brasil, expressed strong confidence in Corinthians, emphasizing the brand as a reflection of Brazilian passion and diversity in football. Marcela Campos, the group's vice president, noted the renewal supports the club's successes across men's and women's competitions and enhances the brand's visibility.
The partnership also extends to fan engagement and institutional projects such as the "Doe Arena Corinthians" campaign, which raised over R$ 40 million. Esportes da Sorte continues to support other Brazilian sports teams and events, underlining their commitment to the sport nationally.
In summary, the extended partnership strengthens Corinthians’ financial stability and competitive potential while fostering community and fan initiatives through a robust and flexible sponsorship framework.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
Source articles (4)
Source comparison
Annual sponsorship value
Sources report different annual sponsorship values for Esportes da Sorte's deal with Corinthians.
uol.com.br
"the second largest master sponsorship in Brazilian football, worth R$ 268.5 million annually"
meioemensagem.com.br
"the estimated investment from Esportes da Sorte is set at R$ 150 million per year"
Why this matters: One source states the sponsorship is worth R$ 150 million per year, while another claims it is R$ 268.5 million annually. This discrepancy significantly affects the understanding of the financial scale of the sponsorship agreement.