Empowering Brazilian Entrepreneurs Over 50: Vital Tips and Support Initiatives
Brazil is boosting entrepreneurship among those over 50 through targeted tips and supportive events to harness the economic potential of the silver economy.
- • Population aged 50+ contributes 24% to Brazil's GDP, expected to rise to 35% in 20 years
- • Surama Jurdi advises purpose-driven entrepreneurship aligning passion with market needs
- • Key tips include embracing technology, decisive action, research, teamwork, and innovation
- • Sebrae's Checkup Day Empresarial offers strategic business consultations to local entrepreneurs
Key details
Brazil is witnessing a significant shift in its economy as the population aged 50 and above increasingly engages in entrepreneurship. This demographic currently contributes 24% of Brazil's GDP, approximately R$1.8 trillion, and is projected to represent 35% or R$3.8 trillion within the next two decades. Engaging in business after 50 is seen as a viable way to remain economically active, with a focus on purpose-driven ventures that align personal passions and skills with market demands.
According to Surama Jurdi, a business mentor, key strategies for success include embracing new technologies, making decisive moves, conducting thorough market research, and building multidisciplinary teams. Maintaining innovation and openness to learning are also critical for sustained growth.
Complementing this advice, the recent Checkup Day Empresarial event in Vitória da Conquista, organized by Sebrae with local government support, offered personalized consultations on marketing, financial management, strategic planning, and sustainability. Entrepreneurs like Isabela Fonteles and Fabíola Tracy expressed how these targeted sessions provided valuable insights to refine their business operations and overcome challenges.
This combination of tailored guidance and community support exemplifies Brazil's commitment to fostering entrepreneurship among older adults, enabling them to tap into their economic potential and contribute robustly to the 'silver economy.'