Equipotel 2025 Highlights 12% Growth in Hospitality Business Amid Local Supplier Training Success
Brazil's hospitality sector sees promising growth with Equipotel 2025 forecasting 12% rise in new business and local supplier qualification programs boosting regional competitiveness.
- • Equipotel 2025 attracted 22,000+ professionals with 12% projected growth in new business.
- • 450 brands exhibited 15,000 products; international visitors were 10% of attendees.
- • Event generated over 75,000 leads with a 72 NPS score, highlighting strong industry engagement.
- • Conexão Arauco program qualified 70+ MS companies, creating R$95 million in expected business and boosting competitiveness by 28.7%.
Key details
The hospitality sector in Brazil is demonstrating significant upward momentum following recent initiatives in both large-scale industry events and focused business training programs. Equipotel 2025, held in São Paulo last September, attracted over 22,000 professionals from the hotel, bar, restaurant, and hospitality sectors, setting the stage for a projected 12% increase in new business opportunities compared to 2024. This marks a positive outlook following a year where the industry generated R$180 million in business. The event featured 450 brands—up from 380 the previous year—and showcased approximately 15,000 products. It included a record number of experiences, such as the "Room of the Future" with cutting-edge hospitality technology and over 200 hours of content addressing artificial intelligence and service innovation. About 10% of attendees were international professionals from countries including Argentina, Colombia, and the United States. The event’s net promoter score (NPS) rose to 72, and over 75,000 leads were generated, a 27% increase from 2024. Exhibitors praised the quality of visitor engagement and commercial effectiveness. Meanwhile, a crucial supply chain initiative, the Conexão Arauco program in Mato Grosso do Sul, successfully qualified over 70 local companies to supply Arauco’s forthcoming cellulose factory under the Sucuriú Project, set for completion by 2027. This partnership between Arauco, Sebrae/MS, and local government entities generated R$95 million in business expectations and enhanced participating companies’ competitiveness by an average of 28.7%. The program provided 50 hours of management consulting and included technical visits to the project site, fostering connection and growth among local businesses. Sebrae/MS highlighted the importance of such programs in integrating small and medium enterprises into major production chains, generating jobs and strengthening local economies. Looking ahead, Equipotel 2026 is planned for September 15-18, with a new sector dedicated to hotel decoration, continuing the event's role in driving innovation and business in Brazil's vibrant hospitality industry.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.