Free Professional Training Boosts Business Skills in Cariacica and Nationwide via Sebrae

The city of Cariacica and Sebrae are providing free professional training courses designed to enhance business skills and empower entrepreneurs. Cariacica's Secretary of Economic Development, in collaboration with Senac, has opened registrations for two in-person courses: "Instagram for Business," running from February 24 to 27, 2026, with 30 spots available, and "Gel Nails," scheduled from March 9 to 13, 2026, with 12 spots. These courses aim to boost sales and income opportunities among residents, particularly supporting women seeking financial independence.

Meanwhile, Sebrae is offering online, chatbot-led training via WhatsApp, Telegram, and its portal. These free courses, focused on practical skills such as WhatsApp Business usage, marketing strategies, customer engagement, and digital marketing planning, last about two hours each and provide completion certificates. The flexible, self-paced format enables busy entrepreneurs to participate without instructor supervision. Entrepreneurs have reported improved customer communication and sales after completing these courses.

Sandro Gomes, Cariacica's Secretary of Development, highlighted the commitment to offering courses that make a tangible difference in participants' lives. Hugo Paiva, an analyst at Sebrae National, described the chatbot courses as simple, objective, and accessible, leveraging familiar platforms to reach small business owners who may otherwise lack access to traditional training.

These initiatives reflect a broader effort to strengthen digital presence and vocational skills among small business owners and residents, making quality professional qualification more accessible and tailored to their needs.