Sebrae/MS Boosts Mato Grosso do Sul Bioeconomy Businesses with Global Partnerships
Sebrae/MS supports more than 200 Mato Grosso do Sul bioeconomy businesses with the Made in Pantanal initiative, fostering global partnerships and sustainability-focused market expansion.
- • Sebrae/MS supports 200+ bioeconomy businesses in Mato Grosso do Sul.
- • Made in Pantanal initiative grants certification seal enhancing product value.
- • Businesses gain access to broader markets like Amazon and Brasil Biomarket at COP30.
- • Entrepreneurs adapt to sustainability and market needs, exemplified by Cerrado em Pé and Flor de Luz Biojoias.
Key details
Sebrae/MS is advancing the bioeconomy sector in Mato Grosso do Sul by supporting over 200 local businesses, particularly through the Made in Pantanal initiative. This effort helps entrepreneurs from regions like the Pantanal and Cerrado expand their market reach and gain international recognition. A key aspect of the initiative is the Made in Pantanal certification seal, which enhances product value and enables participation in prominent events such as Brasil Biomarket at COP30.
The program has enabled businesses to overcome geographic limitations by accessing broader marketplaces, including the Amazon, while fostering sustainable brand images linked to the cultural and historical identity of the region. Sebrae/MS plans to significantly grow the number of businesses certified with the seal by 2026.
Entrepreneurs like Rodrigo Borghezan, founder of Cerrado em Pé, and Beatriz Corregaro, creator of Flor de Luz Biojoias, exemplify the initiative's success by adapting to market demands through sustainable practices and authentic products. Vinícius Pacheco, a technical analyst at Sebrae/MS, highlights the program's medium and long-term potential to create diverse opportunities, noting the need for continued curation and training to support business consolidation.
Since its launch in 2022, the Made in Pantanal initiative has become a vital platform for promoting sustainable business models and strengthening the bioeconomy in Brazil's ecologically significant regions, contributing to local economic development and environmental conservation.
This article was synthesized and translated from native language sources to provide English-speaking readers with local perspectives.
