Small Businesses Embrace Innovation and Government Support for 2026 Seasonal Events in Brazil

As the São João festival and the 2026 World Cup approach, small businesses across Brazil are innovating and benefiting from strategic government support to maximize these seasonal opportunities. In Irecê, business owners like Cristiano Dourado and Aline Morais of Forneria Pizzaria Gourmet are creating themed products such as the "Brazuca" and "Maklub" pizzas, alongside enhancing customer experience with special decorations and viewing areas for World Cup matches. Similarly, Lar Casa da Roça, led by Ronaldo Coelho and Jaina Figueiredo, is delivering romantic dining experiences for Valentine’s Day and cultural festivities for São João, including live music and traditional celebrations. These businesses credit Sebrae’s role in providing vital training and consulting focused on management, marketing, and innovation—which helps align business offerings with customer expectations and event themes, thereby strengthening brand presence.

Meanwhile, in Acre, a transparent lottery conducted by the state government and the Secretary of Tourism and Entrepreneurship has finalized the selection of over 100 small businesses from sectors like food, crafts, and beverages to participate in Arraial Cultural 2026. Marcelo Messias, Secretary of Tourism and Entrepreneurship, emphasized the importance of these businesses in enriching the event’s experience and boosting the local economy, stating, "The presence of small businesses adds richness to this experience, bringing gastronomy and more joy to the celebration while boosting the local economy." Lusiana Oliveira assured that the lottery process was fair and organized, providing equal opportunity to all applicants.

Together, these initiatives demonstrate an active collaboration between entrepreneurs and government agencies to support and elevate small businesses amid major cultural and sporting events in Brazil.