Corinthians' Historic FIFA Women’s Club World Cup Run and Hyundai’s Sponsorship Signal New Era for Brazilian Women’s Football
Corinthians' historic runner-up finish at the FIFA Women's Club World Cup and Hyundai's new CBF sponsorship underscore a surge in Brazilian women's football visibility and investment ahead of the 2027 Women's World Cup.
- • Corinthians finished as runners-up in the first FIFA Women's Club World Cup, losing 3-2 to Arsenal.
- • Hyundai became the official sponsor of CBF's women's football from October 7, 2026, through 2028.
- • Brazilian women's football fanbase has grown by 57% in the past five years.
- • Brazil prepares to host the FIFA Women's World Cup in 2027 with strong government support.
Key details
The Corinthians women's football team has made history by finishing as runners-up at the inaugural FIFA Women's Club World Cup, held in London. They narrowly lost 3-2 after overtime to Arsenal in a thrilling final, marking a milestone achievement that highlights the growing competitiveness and prominence of Brazilian women's football on the global stage.
This sporting success arrives at a pivotal moment as Brazil prepares to host the FIFA Women's World Cup in 2027. The initiative is backed by significant governmental support, with the Ministry of Sports focusing on promoting female athletic participation and eradicating discrimination. Minister André Fufuca emphasized that the World Cup represents a unique chance to boost the global visibility of women's football while leaving a lasting social legacy for girls and women across Brazil.
Parallel to Corinthians' field success, Hyundai has become the official sponsor of the Brazilian Football Confederation (CBF) for women's football. The partnership, starting October 7, 2026, during the Supercopa Feminina final between Palmeiras and Corinthians, will last until 2028 and covers premier CBF competitions such as the Campeonato Brasileiro Feminino and Copa do Brasil Feminina. Hyundai's brand will feature prominently through field signage, interview backdrops, and digital campaigns.
Ebru Semizer, Marketing Director at Hyundai Motor Brasil, commented, "Hyundai believes in sports as an effective means of promoting inclusion and diversity. Partnering with women's competitions in a football-passionate country like Brazil presents a valuable opportunity."
Brazilian women's football has experienced a 57% increase in its fanbase over the past five years, underpinned by record audience numbers, an expanded match calendar, and improved prize money. This growth is echoed worldwide, with Nielsen Sports projecting a 38% global growth in the sport by 2030 and a 30% rise in audience size.
Players like Tamires Dias, from Corinthians and the Brazil national team, highlight the success as a reflection of resilience and strength among women athletes, affirming Brazilian women's football's rising stature internationally.
Together, these developments reveal a transformative era for women's football in Brazil, enhanced by on-field achievements and strategic investment, setting a strong foundation ahead of the 2027 Women's World Cup.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
