CreativeSP Connect Unites Nearly 100 Creative Companies in São Paulo for Business Growth
CreativeSP Connect in São Paulo brought together nearly 100 creative companies, generating R$ 2 billion in expected business and advancing São Paulo as a global creative hub.
- • CreativeSP Connect gathered nearly 100 companies from the creative sector in São Paulo.
- • The program has generated R$ 2 billion in expected business since its inception in 2022.
- • CreativeSP positions São Paulo as a global hub for creativity and innovation.
- • 2026 mission calendar for strategic events and market access is now open for registration.
Key details
On February 3, the CreativeSP Connect event convened nearly 100 companies from São Paulo's creative economy, including studios, agencies, and game developers, at the Pinacoteca. Organized by InvestSP and the Secretariat of Culture, Economy, and Creative Industries, the event aimed to strengthen connections and spur new partnerships both within Brazil and internationally.
Secretary Marília Marton highlighted creativity as a vital asset of the 21st century, noting that CreativeSP transforms it into a strategic development driver backed by public policies to internationalize the creative sector. Julia Saluh of InvestSP emphasized the program's success in projecting São Paulo's talent globally, generating meaningful business opportunities and elevating Brazilian cinema and music on the world stage.
Since 2022, CreativeSP Connect has generated R$ 2 billion in expected business, linking 359 companies to buyers and supporting projections for 27,000 jobs, underscoring the creative economy's importance as an income generator and innovation source. The event included presentations of 2025 results and a business roundtable promoting networking and project alignment.
Registrations are now open for the 2026 mission calendar, providing strategic events to help companies access external markets and expand international presence. This initiative cements São Paulo's status as a global hub for creativity and innovation, reinforcing its significance in the creative industries' growth and internationalization.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
