Disney+, ESPN, and Banheiristas Forge New Football and Entertainment Content Partnership

A new collaboration has been formed among Banheiristas, ESPN, and Disney+ to produce exclusive football-centric content that blends digital media innovation with traditional sports expertise. This partnership leverages Banheiristas’ vibrant online community and massive following—over 30 million followers and roughly 400 million monthly views—to enhance sports fan engagement through diverse content offerings.

The flagship initiative, Game Day ESPN, will primarily spotlight European football matches, while also dedicating coverage to key South American tournaments like the Libertadores and Copa Sul-Americana, with a special focus on Brazilian clubs. Live stadium coverage and behind-the-scenes features showcasing fan experiences during games will be integral components.

Carlos Maluf, head of sports at The Walt Disney Company Brasil, highlighted ESPN’s expanded investment in alternative broadcasts and multiplatform approaches to reach varied fan demographics. Complementing this, Danilo Campos, marketing director for ESPN and Disney+, emphasized adapting to evolving sports consumption habits by combining Banheiristas' digital engagement, ESPN's analytical depth, and Disney+'s exclusive content to create a unique fan experience.

Furthermore, the deal includes adding two full seasons of Banheiristas Futebol Clube (BFC) to the Disney+ catalog—BFC being Banheiristas' most popular YouTube series. The collaboration also involves the BFCTour, which offers viewers an inside look at European clubs in England and Italy, covering team operations, training sessions, and player interactions.

This partnership marks a significant expansion in Banheiristas' digital footprint and represents an innovative fusion of sports broadcasting and digital content tailored to Brazil's passionate football audience.