E-Commerce Brasil and CECPS Forge Partnership to Boost Brazilian Business Expansion in China
E-Commerce Brasil partners with CECPS to facilitate Brazilian companies’ expansion into China, enhancing trade ties and digital commerce opportunities.
- • E-Commerce Brasil signed an MoU with CECPS to strengthen Brazilian-Chinese business cooperation.
- • The partnership includes exchange programs, market studies, and initiatives to connect Brazilian and Chinese companies.
- • Sebrae supports over a thousand small Brazilian businesses in digital commerce, preparing them for export.
- • Efforts aim to reduce barriers and create structured channels for Brazilian companies entering the Chinese market.
Key details
In a pivotal move to enhance commercial ties and market access, E-Commerce Brasil has signed a Memorandum of Understanding (MoU) with the Brazilian branch of the Economic and Commercial Services Center between China and Portuguese and Spanish-speaking countries (CECPS). This agreement, announced at the E-Commerce Brasil Forum 2026 in São Paulo, seeks to create a sustainable cooperation agenda focused on opening pathways for Brazilian digital commerce companies in the Chinese market.
The MoU entails various collaborative efforts including business delegation exchanges, roadshows, joint market studies, and initiatives specifically designed to connect Brazilian suppliers with Chinese firms. Bruno Pati, CEO of E-Commerce Brasil, articulated that the forum aims to provide structured connections that enable Brazilian companies to tap into international business opportunities efficiently. Meanwhile, Fernando Nagamine, COO of E-Commerce Brasil, highlighted the increased demand for internationalization support among Brazilian businesses, with the intention of facilitating the search for partners and commercial channels in China, one of the world's largest markets.
CECPS brings to the partnership a profound experience in easing Brazilian companies' entry into China, having supported enterprises such as SleepUp and Galaxies. Tian Bin from CECPS emphasized how the MoU is a crucial step to strengthen the economic ties between Brazil and China by fostering a more favorable business environment for Brazilian companies in the Asian market.
Simultaneously, the E-Commerce Brasil Forum, hosting over a thousand micro and small business entrepreneurs with support from Sebrae, highlights the broader efforts within Brazil to empower small businesses for both local and international digital commerce. This event, bustling with around 340 exhibitors and expecting to generate R$ 2.5 billion in business, illustrates the vibrant ecosystem surrounding digital trade and export readiness. Sebrae’s initiatives, including financing entrepreneurs' participation and launching programs like Vitrine Global, aim to equip small businesses with the tools and knowledge to thrive in digital marketplaces and global trade.
These combined efforts underline Brazil’s progressive strategy in leveraging digital commerce platforms and international partnerships to enhance market access and create new business opportunities on the global stage, particularly in the lucrative Chinese market.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
