Gramado Summit 2026 and Brasil Brau 2026 Spotlight Innovation and Growth in Brazilian Industry Events
The Gramado Summit and Brasil Brau 2026 events in Brazil highlight major industry growth and innovation, featuring top speakers, expanded participation, and new initiatives in AI, gaming, and brewing sectors.
- • Gramado Summit 2026 expects 23,000 participants and 500 exhibitors with over 350 speakers focusing on AI, games, and human-centric business.
- • The event’s theme, 'Make it Human', underscores the importance of human qualities in the AI era.
- • Brasil Brau 2026 is expanding by 22%, hosting over 10,000 professionals and 160 brands from 14 countries in June.
- • New content spaces at Brasil Brau include CBCTrends and CBCTalks, with the 19th Brazilian Congress of Beer Science and Technology featuring over 30 speakers.
- • Both events emphasize innovation, sustainability, and strategic business growth in their respective industries.
Key details
In May and June 2026, Brazil's major industry events—Gramado Summit and Brasil Brau—are showcasing significant growth and focus on innovation across their respective sectors.
The ninth edition of Gramado Summit kicked off on May 6 in Serra Gaúcha, expecting to attract 23,000 participants and over 500 exhibitors. Centered on the theme “Make it Human,” the event emphasizes the importance of human qualities amid rapid advances in artificial intelligence. Featuring more than 350 speakers, including prominent personalities like Luiza Helena Trajano, Marcos Piangers, and Miguel Falabella, the summit also includes participation from major tech companies such as Google Cloud and Meta. The Arena Geek segment, curated by Rodrigo Selback, highlights how games, eSports, and streaming reshape consumer behavior and business opportunities, tackling topics like game monetization and emerging careers. On May 7, the Câmara Municipal presents the inaugural Troféu Octávio Rossi, honoring Luiza Helena Trajano for her innovation contributions and Gregório Nardini for his impact on the innovation ecosystem.
Looking ahead, Brasil Brau 2026 will be held from June 9 to 11 at São Paulo Expo, growing its exhibition area by 22% compared to the prior edition. The event anticipates over 10,000 beer industry professionals and 160 brands from 14 countries. New content spaces—CBCTrends and CBCTalks—will offer strategic presentations and market discussions around beverages. Additionally, the 19th Brazilian Congress of Beer Science and Technology (CBCTEC) will host over 30 speakers and 24 hours of programming addressing innovation, quality control, and sustainability challenges in brewing. Notable industry figures such as Bob Pease, former CEO of the Brewers Association, and brewmaster Apiwe Nxusani-Mawela will be featured.
Together, these events underscore Brazil’s expanding role as a hub for business innovation and industry networking, connecting diverse sectors from technology to brewing while emphasizing sustainable growth and market transformation.
Tickets for Gramado Summit start at R$1,490, offering comprehensive access to all sessions and networking opportunities. Brasil Brau serves as a critical platform for fostering business relationships and advancing the Brazilian beer market’s competitiveness.
This article was translated and synthesized from Brazilian sources, providing English-speaking readers with local perspectives.
